Publication:
Thematic Analysis Of Consumer Processes When Experiencing E-money Transactions

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dc.contributor.authorNassar Nordin
dc.contributor.authorSyahidawati Shahwan
dc.contributor.authorNorhazlina Ibrahim
dc.contributor.authorNorita Mohd Nasir
dc.contributor.authorNurulbahiah Awang
dc.date.accessioned2024-08-17T17:04:51Z
dc.date.available2024-08-17T17:04:51Z
dc.date.issued2024
dc.date.submitted2024-8-13
dc.descriptionInternational Journal of Business and Technology Management, Volume 6 Issue 2 Page (297–313)
dc.description.abstractThis study delves into the intricate processes of consumer transactions within e-money (or e-wallet) applications, across the pre-, during-, and post-transaction phases. Through in-depth interviews conducted with experts who concurrently serve as active users of e-money platforms, utilizing a qualitative research methodology and thematic analysis facilitated by the advanced Computer Assisted Qualitative Data Analysis Software (CAQDAS), particularly Atlas.ti, version 22, the research identifies three interconnected themes inherent in the e-money consumer transaction process: pre-transaction considerations, the actual transaction experience, and post-transaction reflections. A crucial aspect highlighted in this investigation is the discerning approach adoptedby e-money consumers, who engage in thorough background research on various Electronic Money Institutions (EMIs) to strategically select the most suitable provider. Additionally, the study draws attention to innovative features, such as a 'shake to get a reward' incentive, implemented by some EMIs, which enhance the overall user experience. The overarching aim of this research is to contribute significantly to the understanding of e-money consumer protection issues by unravelling the processes inherent in digital transactions. The findings not only shed light on the nuanced dynamics of e-money transactions but also provide crucial insights into consumer behaviours and preferences at each phase of the transaction process. Ultimately, this research serves as a valuable foundation for ongoing discussions aimed at enhancing consumer protection in the evolving landscape of digital financial interactions.
dc.identifier.citationNassar Nordin, Syahidawati Shahwan, Norhazlina Ibrahim, Norita Mohd Nasir & Nurulbahiah Awang Thematic Analysis ofConsumer Processes When Experiencing E-Money Transactions. (2024). International Journal of Business and Technology Management, 6(2), 297–313. https://doi.org/10.55057/ijbtm.2024.6.2.27
dc.identifier.doi10.55057/ijbtm.2024.6.2.27
dc.identifier.epage313
dc.identifier.issn2682-7646
dc.identifier.issue2
dc.identifier.other811-15
dc.identifier.spage297
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/22207
dc.identifier.urihttps://myjms.mohe.gov.my/index.php/ijbtm/article/view/26658/14808
dc.identifier.volume6
dc.language.isoen_US
dc.publisherAsian Scholars Network (ASNet)
dc.relation.ispartofInternational Journal of Business and Technology Management
dc.relation.issn2682-7646
dc.relation.journalInternational Journal of Business and Technology Management
dc.subjectElectronic Money
dc.subjectE-Money
dc.subjectTransaction Process and Stages
dc.subjectConsumer Protection
dc.titleThematic Analysis Of Consumer Processes When Experiencing E-money Transactions
dc.typetext::journal::journal article::research article
dspace.entity.typePublication
oaire.citation.endPage313
oaire.citation.issue2
oaire.citation.startPage297
oaire.citation.volume6
oairecerif.author.affiliationUniversiti Sains Islam Malaysia
oairecerif.author.affiliationUniversiti Sains Islam Malaysia
oairecerif.author.affiliationUniversiti Sains Islam Malaysia
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#

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