Customer Awareness for Gelatin-Based Marshmallow Snack: A Preliminary Reading

Gelatin provides marshmallows with their characteristic soft and fluffy texture. Many
people are aware that gelatin can be derived from sources like porcine (pork). Since pork is
considered haram (forbidden) in Islam, Muslims are prohibited from consuming products
containing gelatin-sourced. To address these concerns, some manufacturers offer alternative options, such as marshmallows made with gelatin from bovine sources or plant-based ingredients like agar-agar or carrageenan. Additionally, some companies produce vegan marshmallows that do not contain any animal-derived ingredients. Clear labeling and ingredient transparency are important for consumers to make informed choices about the products they purchase, especially when considering religious requirements. In some cases, individuals seek authentication or verification labels to ensure that the gelatin used in products aligns with their dietary, religious, or cultural preferences, in our case Jabatan Kemajuan Islam Malaysia (JAKIM) halal certification.