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Compatibility and Market Penetration of Family Takaful Product: A Comparative Study

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dc.contributor.authorNor Haziah Hashimen_US
dc.contributor.authorMuhamad Mudaen_US
dc.date.accessioned2024-05-29T08:20:37Z
dc.date.available2024-05-29T08:20:37Z
dc.date.issued2004
dc.description.abstractThis study aims to address the issue of low market penetration of family takaful products by assessing its compatibility in relation to their conventional competitors. Using comparative case studies approach, this study focuses on the Individual Family Takaful vis-a- vis Individual Life Insurance products. The purpose is to identify similarities and differences in product features, attributes and benefits. Based on this exploratory study, it can be concluded that in terms of product concepts, both takaful and the conventional products are quite compatible. However, the conventional products are more competitive, as they are able to provide varieties to the value added features. This study also concludes that takaful products need to be more competitive and innovative in order to cater for the increasingly sophisticated customers who demand more innovative products rather than the generic insurance product.
dc.identifier.epage150
dc.identifier.issn1823-075X
dc.identifier.issue1
dc.identifier.spage137
dc.identifier.urihttp://jmifr.usim.edu.my/index.php/jmifr/article/view/8
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/14546
dc.identifier.volume1
dc.languageEnglish
dc.language.isoen_USen_US
dc.publisherUniversiti Sains Islam Malaysiaen_US
dc.relation.ispartofThe Journal of Muamalat and Islamic Finance Research
dc.sourceOpen Journal Systems
dc.subjectTakafulen_US
dc.subjectIslamic insuranceen_US
dc.subjectMarket penetrationen_US
dc.subjectComparative studyen_US
dc.titleCompatibility and Market Penetration of Family Takaful Product: A Comparative Studyen_US
dc.typeArticleen_US
dspace.entity.typePublication

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