Publication:
Islamic Store Brand Engagement and Customer Loyalty Relationship

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dc.contributor.authorChandra Warsitoen_US
dc.contributor.authorNida Umi Farhahen_US
dc.contributor.authorWiwiek Rabiatul Adawiyahen_US
dc.contributor.authorNorailis Ab. Wahaben_US
dc.date.accessioned2024-05-28T03:46:07Z
dc.date.available2024-05-28T03:46:07Z
dc.date.issued2022
dc.date.submitted2023-2-14
dc.descriptionIKONOMIKA: Jurnal Ekonomi dan Bisnis Islam Volume 7, No 2 (2022) ISSN : 2527-3434 (PRINT) - ISSN: 2527-5143 (ONLINE) Page : 151 - 176en_US
dc.description.abstractThis study aims to develop a new construct approach to consumer brand engagement that bridges the relationship between satisfaction, trust and commitment to customer loyalty. This study fills the void by examining the mediating role of Islamic store brand engagement to solve the inconsistency in the relationship between satisfaction, trust, and commitment to consumer loyalty. The study surveyed 375 shop customers with Islamic attributes in Central Java Indonesia region research samples. This study’s results can be applied as a new marketing strategy for stores with Islamic attributes by practicing Islamic values in business, highlighting the existence of halal products, creating and maintaining an Islamic atmosphere at the shop, and practicing Islamic-based humanistic services.en_US
dc.identifier.doi10.24042/febi.v7i2.13929
dc.identifier.epage176
dc.identifier.issn2527-5143
dc.identifier.issue2
dc.identifier.other283-40
dc.identifier.spage151
dc.identifier.urihttp://ejournal.radenintan.ac.id/index.php/ikonomika/article/view/13929
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/5047
dc.identifier.volume7
dc.language.isoenen_US
dc.publisherFaculty of Islamic Economics and Business at UIN RadenIntan Lampung Indonesiaen_US
dc.relation.ispartofIkonomika : Jurnal Ekonomi dan Bisnis Islamen_US
dc.subjectCustomer Loyalty, Customer Satisfaction, Commitment, Trust, Islamic Store Brand Engagementen_US
dc.titleIslamic Store Brand Engagement and Customer Loyalty Relationshipen_US
dc.typeArticleen_US
dspace.entity.typePublication

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