Halal Vocation Game: The New Edutainment For A Career Pathway In Halal Field

Halal industry ecosystem is a network of components involved in the growth cycle and delivery of Halal products or services that contribute to the overall socio-economic development. Eachcomponent in the ecosystem has its own unique activities that are interrelated to enhance thesustainability of the Halal industry. In Halal Industry Master Plan 2030, halal talent is one of the important components in supporting the development of a comprehensive Halal ecosystem in the future through the alignment of the occupational framework. However, it is generally considered that halal talent represents halal executives and halal auditors who are specific to Muslims only (Malaysian Halal Certification Procedure Manual, 2020). However, many are unaware that there are many job opportunities and career pathways that are closely linked to the halal ecosystem, such as laboratory analysts, auditors for laboratory accreditation who conduct sample analysis, standardization committees and consultants who are open to individuals regardless of religious background. Therefore, Institute of Fatwa and Halal took the initiative to design a digital gamification, "Halal Vocation Game", which is an edutainment game in order to promote closely related careers in the halal ecosystem as well as empower halal consumerism knowledge suitable for students and the community