Publication:
Credit cards preferences of Islamic and conventional credit card

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dc.contributor.authorDali, NRSMen_US
dc.contributor.authorYousafzai, Sen_US
dc.contributor.authorHamid, HAen_US
dc.date.accessioned2024-05-29T02:53:34Z
dc.date.available2024-05-29T02:53:34Z
dc.date.issued2015
dc.description.abstractPurpose - The main aim of this paper is to identify whether certain consumers behave irrationally when it comes to select banking products. This paper builds on one of the most significant banking products that is the credit card. Design/methodology/approach - This is an exploratory research paper. Therefore, only descriptive analysis on the differences between three credit card user groupssuch as the Islamic credit card users, conventional card users and users who decide to use both credit cards, conventional and Islamic, were presented. Findings - The demographic and psychographic factors for the three different groups differ. In addition, there are four factors that influence the credit card selection. The factors are insurance/takaful provided by the credit issuers, cost associated with the credit card, the reward points programme offered and the convenience factors. Furthermore, the study found that three of the factors except insurance/takaful are significantly different between three credit card groups. Research limitations/implications - This paper is limited to the context of Malaysia and the respondents are mostly from the same ethnic. Therefore, it could not be generalised in the context of other countries and further studies comparing different culture or ethnic could benefit and enrich the topic of study. Practical implications - The Islamic and conventional banks could focus on several factors influencing customers' selection and could focus to improve certain lacking areas as perceived by the consumers. The ability to increase the perceptions of the consumers regarding their credit cards will enable their products to be chosen in the market. Originality/value - There was a significant amount of literature discussed in the Islamic banking selection factors. However, little attention being paid to the selection of a specific bank's product. This study offers a study that looks into the selection of the credit card offered by the banks in respect to the irrational behaviours of the religious consumers in economic activities as compared to the conventional economists. This paper will contribute to the body of existing literature of banking selection.
dc.identifier.doi10.1108/JIMA-05-2013-0039
dc.identifier.epage94
dc.identifier.issn1759-0833
dc.identifier.issue1
dc.identifier.scopusWOS:000214158800004
dc.identifier.spage72
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/11404
dc.identifier.volume6
dc.languageEnglish
dc.language.isoen_USen_US
dc.publisherEmerald Group Publishing Ltden_US
dc.relation.ispartofJournal Of Islamic Marketing
dc.sourceWeb Of Science (ISI)
dc.subjectConsumer behaviouren_US
dc.subjectIslamic bankingen_US
dc.subjectIslamic credit carden_US
dc.subjectBanking selectionen_US
dc.subjectConventional bankingen_US
dc.subjectConventional credit carden_US
dc.titleCredit cards preferences of Islamic and conventional credit carden_US
dc.typeArticleen_US
dspace.entity.typePublication

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