Amalan Pembelian Dalam Talian Semasa Perintah Kawalan Pergerakan dalam kalangan Belia di Daerah Hulu Langat

Along with the development of Information and Communication Technology, a change in lifestyle among the community has been witnessed. In line with the Covid-19 pandemic that has plagued the world since the beginning of 2020, it has triggered a new normal phenomenon in life. Some of the drastic changes identified include aspects of communication, social, economic, educational and business. The use of the Internet has become increasingly vibrant and this has also encouraged online purchase activity. Ironically, online purchases are an alternative to shopping for essentials during the Movement Control Order (MCO) period. This study was conducted to identify the level of online purchasing practices during the MCO among youth and to study the factors that influence online purchasing practices. There are three independent variables studied which are services, products offered and website quality. The study was also conducted using an online survey of 100 youths aged 18 to 30 years old living in Hulu Langat district. The data obtained were analyzed using IBM SPSS Statistical Package for Social Science (SPSS) Version 22 software. The results of the study found that the practice of online purchases of youths during the MCO was at a moderate level.