Content Analysis of the Newspaper Kedaulatan Rakyat Regarding Handling of Waste Emergency Issues by the DIY Provincial Government In 2023

The government's image can be formed from news spread in society, primarily if the news is conveyed by credible media such as the Kedaulatan Rakyat Newspaper. The problem that has not been resolved until now is the waste problem in the Special Region of Yogyakarta, which requires handling from the government. This problem was widely reported by the media, thereby risking the image of the DIY Government. This research aims to analyze the tone, type, source, and image of the DIY
Provincial Government in handling the waste emergency through news presented by Kedaulatan Rakyat in 2023 using quantitative content analysis. The research showed that the reliability coefficient (CR) value obtained for the news tone was 90%. This value indicates consistency and reliability in the two coders' news tone coding process. Meanwhile, the news type reliability test results show a CR value of 99%, and the news source reliability test results show a CR value of 100%. These results prove that the image of the DIY Provincial Government is positive because the content presented has a good influence on the media and creates positive opinions in the public. The population of this research consists of all reports from the DIY Provincial Government on handling emergency waste problems in the Kedaulatan Rakyat Newspaper in 2023, totaling 140 articles.