Publication:
A Study on Small and Medium-Sized Enterprises Perception Towards Islamic Banking Products

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dc.contributor.authorShaharuddin, A.en_US
dc.contributor.authorAbdul Hamid, S.en_US
dc.contributor.authorYasmin Hanani Mohd. Safianen_US
dc.contributor.authorMuda, M.en_US
dc.date.accessioned2024-05-29T08:19:45Z
dc.date.available2024-05-29T08:19:45Z
dc.date.issued2005
dc.description.abstractSmall and Medium-Sized enterprises (SMEs) play an important supportive role in &e Malaysian economy. This research examines their perception towards the Islamic banking products offered by Islamic banking institutions. A total of 180 SMEs from the Federal Teritory of Kuala Lumpur, Selangor and Negeri Sembilan had been surveyed based on self-administered questionnaire. The results indicate that majority of the SMEs still do not consider the Islamic banks as the most desirable financia1 institution. The less effective marketing strategy has been identified as one of the reasons contributing to the low acceptance of products offered. The research concludes with some recommendations to be adopted in enhancing the effectiveness of lslamic banks marketing strategy.en_US
dc.identifier.epage26
dc.identifier.issn1823-075X
dc.identifier.issue1
dc.identifier.spage1
dc.identifier.urihttp://jmifr.usim.edu.my/index.php/jmifr/article/view/35
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/14488
dc.identifier.volume2
dc.languageEnglish
dc.language.isoen_USen_US
dc.publisherUniversiti Sains Islam Malaysiaen_US
dc.relation.ispartofThe Journal of Muamalat and Islamic Finance Researchen_US
dc.sourceOpen Journal Systems
dc.subjectIslamic bankingen_US
dc.subjectSmall and Medium-sized Enterpriseen_US
dc.subjectConsumer behaviouren_US
dc.titleA Study on Small and Medium-Sized Enterprises Perception Towards Islamic Banking Productsen_US
dc.typeArticleen_US
dspace.entity.typePublication

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Journal of Muamalat and Islamic Finance Research (JMIFR)