Publication:
Face-to-face or not-to-face: A technology preference for communication

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dc.citedby1
dc.contributor.affiliationsFaculty of Leadership and Management
dc.contributor.affiliationsUniversity of Malaya (UM)
dc.contributor.affiliationsUniversiti Sains Islam Malaysia (USIM)
dc.contributor.authorJaafar N.I.en_US
dc.contributor.authorDarmawan B.en_US
dc.contributor.authorMohamed Ariffin M.Y.en_US
dc.date.accessioned2024-05-29T01:58:47Z
dc.date.available2024-05-29T01:58:47Z
dc.date.issued2014
dc.description.abstractThis study employed the Model of Technology Preference (MTP) to explain the relationship of the variables as the antecedents of behavioral intention to adopt a social networking site (SNS) for communication. Self-administered questionnaires were distributed to SNS account users using paper-based and web-based surveys that led to 514 valid responses. The data were analyzed using structural equation modeling (SEM). The results show that two out of three attributes of the attribute-based preference (ATRP) affect attitude-based preference (ATTP). The data support the hypotheses that perceived enjoyment and social presence are predictors of ATTP. In this study, the findings further indicated that ATTP has no relationship with the behavioral intention of using SNS, but it has a relationship with the attitude of using SNS. SNS development should provide features that ensure enjoyment and social presence for users to communicate instead of using the traditional face-to-face method of communication. � 2014 Mary Ann Liebert, Inc.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.1089/cyber.2014.0098
dc.identifier.epage708
dc.identifier.issn21522715
dc.identifier.issue11
dc.identifier.pmid25405782
dc.identifier.scopus2-s2.0-84929031262
dc.identifier.spage702
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84929031262&doi=10.1089%2fcyber.2014.0098&partnerID=40&md5=bb6d9fbe339af69e4f1518c5d3d5d245
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/10023
dc.identifier.volume17
dc.languageEnglish
dc.language.isoen_USen_US
dc.publisherMary Ann Liebert Inc.en_US
dc.relation.ispartofCyberpsychology, Behavior, and Social Networking
dc.sourceScopus
dc.titleFace-to-face or not-to-face: A technology preference for communicationen_US
dc.title.alternativeCyberpsychol. Behav. Soc. Networkingen_US
dc.typeArticleen_US
dspace.entity.typePublication

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