Internationalisation Strategy and Marketing for Higher Education Institutions (HEIs): A Systematic Review

Higher education institutions (HEIs) have begun collaborating with international institutions to offer programs globally. These partnerships have enabled universities to build synergies and expand their boundaries by combining their resources with those of an international partner. As a result of increased globalisation and economic competition among higher education institutions worldwide, international partnership programs have become essential at the global strategic level of education. This research looks for e-resources and academic articles with the keywords and research gaps definition and conceptualisation of internationalisation strategy and marketing for Higher Education Institutions (HEIs). This study uses a systematic review of articles utilising Transfield's five stages, divided into three academic online databases, including Emerald, Science Direct, and Wiley to establish the basis for a critical debate on each study area. The study shows that the simultaneous implementation of multiple marketing strategies will result in synergy. It will, therefore, significantly contribute to the success of HEIs in achieving their internationalisation goals.