Publication:
Impact Of Gamification On Intention To Donate Using Crowdfunding Platform: Evaluating The Mediating Roles Of Affective User Experience And Trust

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dc.contributor.authorNur Aqilah Hazirah Mohd Anim
dc.contributor.authorNor Asiah Omar
dc.contributor.authorXin-Jean Lim
dc.contributor.authorWan Rasyidah Wan Nawang
dc.contributor.authorSyed Shah Alam
dc.date.accessioned2024-10-22T17:04:39Z
dc.date.available2024-10-22T17:04:39Z
dc.date.issued2024
dc.date.submitted2024-10-22
dc.descriptionJurnal Institutions and Economies, Volume 16 Issue 4 Page (7–40)
dc.description.abstractCrowdfunding platforms are seen as potential solutions to facilitate disintermediated giving, where people can go directly to the public for help with their difficulties. Although disintermediation is widespread and active in the crowdfunding industry, the fiercely competitive environment, combined with concerns about personal data use and unethical conduct, has resulted in an enormous number of campaigns failing. Therefore, it is crucial to investigate factors that influence contributors’ intention to participate in the crowdfunding platform. Using a self-administered survey, this research collected data from 339 individuals with initial knowledge of crowdfunding activities. The results of hypothesis testing indicate that gamification has a direct positive impact on affective user experience and trust in the platform but insignificantly affects donation intention on a crowdfunding platform. Interestingly, the mediating role of affective user experience and trust are established. The results lead to the discussion that gamification alone not directly impact donors' intentions to contribute on crowdfunding platforms, it significantly influences intention when mediated by affective user experience and trust in the platform. The substantial contribution of the relationship between gamification and trust in the platform, emphasizing the importance of user experience as a key precursor to positive behavioural intentions in online and gamified environments
dc.identifier.citationNur Aqilah Hazirah Mohd Anim, Nor Asiah Omar, Xin-Jean Lim, Wan Rasyidah Wan Nawanga and Syed Shah Alam (2024). Impact of Gamification on Intention to Donate Using Crowdfunding Platform: Evaluating the Mediating Roles of Affective User Experience and Trust. Jurnal Institutions and Economies, 16(4), 7–40. https://doi.org/10.22452/ijie.vol16no4.1
dc.identifier.doi10.22452/IJIE.vol16no4.1
dc.identifier.epage40
dc.identifier.issn2232-1640
dc.identifier.issue4
dc.identifier.other378-16
dc.identifier.spage7
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/23905
dc.identifier.urihttps://ejournal.um.edu.my/index.php/ijie/article/view/55334/17462
dc.identifier.volume16
dc.language.isoen_US
dc.publisherFaculty of Business and Economics, University of M
dc.relation.ispartofInstitutions and Economies
dc.relation.issn2232 - 1349
dc.relation.journalInstitutions and Economies
dc.subjectGamification
dc.subjectAffective user experience and trust
dc.subjectCrowdfunding
dc.subjectDonation
dc.subjectMalaysia
dc.titleImpact Of Gamification On Intention To Donate Using Crowdfunding Platform: Evaluating The Mediating Roles Of Affective User Experience And Trust
dc.typetext::journal::journal article::research article
dspace.entity.typePublication
oaire.citation.endPage40
oaire.citation.issue4
oaire.citation.startPage7
oaire.citation.volume16
oairecerif.author.affiliationUniversiti Sains Islam Malaysia
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
oairecerif.author.affiliationUniversiti Sains Islam Malaysia
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#

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