Digital Media Management of The Official Instagram Account of The Communication and Informatics Office of Yogyakarta in The Pandemic Era

Department of Communication and Information of the Province of Yogyakarta (Diskominfo DIY) has one function: to provide public information and communication management services. This function is a derivative of the main task of Diskominfo in assisting the Governor in implementing Information and Communication Technology (ICT) affairs. Diskominfo has several digital media platforms that the public can access, one of which is using Instagram. In carrying out this function, Diskominfo is obliged to become a provider of public relations facilities as a form of organizing public communications. More significantly, on the emergence of Covid-19 in Indonesia, Diskominfo has played an important role in providing valid information, providing communication advice with the community, and keeping the people of Yogyakarta conducive through the official Instagram channel @Kominfodiy. During the pandemic, Kominfo DIY always provides content in the form of information related to Covid-19. This shows that the government specifically provides communication media. Therefore, Kominfo DIY arranges Instagram management strategies during a pandemic because many people in Yogyakarta are racing to the information disseminated through Kominfo DIY’s Instagram channel. In addition, social media management, especially during a pandemic, is also very important so that people can avoid unclear information and hoaxes that can mislead the public. The goal of this study is to learn more about and thoroughly investigate how the Yogyakarta Special Region Communication and Information Service uses digital management. This research uses a qualitative descriptive approach with a case study method. Based on the research results, the researchers see that Kominfo DIY is quite good and organized in managing its social media accounts in terms of planning. This can be seen from the flexibility of content creation which continues to improve after evaluation.