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The Innovation Elements Of Homestay Programmes On The East Coast Of Malaysia

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dc.contributor.authorNor Syuhada Zulkefli
dc.contributor.authorZaimatul Awang
dc.contributor.authorSuhaida Herni Suffarruddin
dc.date.accessioned2024-06-16T06:30:36Z
dc.date.available2024-06-16T06:30:36Z
dc.date.issued2023
dc.date.submitted2024-1-9
dc.descriptionAcademica Turistica - Tourism and Innovation Journal, Volume 16 Issue 2 Page (233-246)
dc.description.abstractA lack of awareness among homestay operators regarding the significance of innovation implementation contributes to the incompetence of some homestay programmes. This study intends to investigate the types of innovative homestay programmes that were implemented to be sustainable and competitive in the advanced sector. This study applied the qualitative approach, in which in-depth interviews were conducted with the homestay coordinators focused on the impact of innovation implementation, and the collected data were analysed using the content analysis technique. There were seven registered homestay programmes with fourteen respondents on the East Coast of Malaysia which met the criteria of this study. The results indicated that the homestay programmes have adopted product innovation regarding lodging, activity packages, and businesses. According to the findings, homestay programmes have four types of innovation: (1) product and service innovation; (2) marketing innovation; (3) management innovation; and (4) process innovation. This study will aid in enhancing the quality of the accommodation experience for homestay visitors and will guide the sustainable growth of the homestay business. This research contributes to the body of knowledge through the innovation types of homestay programmes. This finding is beneficial to the industry players as a benchmark for stakeholders in planning the strategies of homestay programme development.
dc.identifier.citationNor Syuhada Zulkefli,Zaimatul Awang,Suhaida Herni Suffarruddin (2023). The Innovation Elements of Homestay Programmes on the East Coast of Malaysia. Academica Turistica - Tourism and Innovation Journal, 16(2). Retrieved from https://academica.turistica.si/index.php/AT-TIJ/article/view/573
dc.identifier.doi10.26493/2335-4194.16.233-246
dc.identifier.epage246
dc.identifier.issn2335-4194
dc.identifier.issue2 (Ogos)
dc.identifier.other2529-8
dc.identifier.spage233
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/19614
dc.identifier.urihttps://academica.turistica.si/index.php/AT-TIJ/article/view/573/173
dc.identifier.volume16
dc.language.isoen
dc.publisherUniversity of Primorska, Faculty of Tourism Studies
dc.relation.ispartofAcademica Turistica –Tourism and Innovation Journal \r\n(AT–TIJ)
dc.relation.issn2335-4194
dc.relation.journalAcademica Turistica - Tourism and Innovation Journal
dc.subject: homestay programmes
dc.subjectinnovation
dc.subjectqualitative
dc.subjectEast Coast of Peninsular Malaysia
dc.titleThe Innovation Elements Of Homestay Programmes On The East Coast Of Malaysia
dc.typetext::journal::journal article
dspace.entity.typePublication
oaire.citation.endPage246
oaire.citation.issue2
oaire.citation.startPage233
oaire.citation.volume16
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
oairecerif.author.affiliationUniversiti Sains Islam Malaysia

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