Publication:
Break the Stigma: Reconstructing the Negative Stigma of Gender Bias through Skin Care Inclusivity for All Genders

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dc.contributor.authorAnanda Wiratamaen_US
dc.contributor.authorAin Nur Azizah Putri Harsyaen_US
dc.contributor.authorFachri Muhammad Ahzaben_US
dc.contributor.authorNabila Azwida Faradisaen_US
dc.contributor.authorNuha Afza1en_US
dc.date.accessioned2024-05-30T03:50:24Z
dc.date.available2024-05-30T03:50:24Z
dc.date.issued2023-12-23
dc.description.abstractThe response from netizens on social media regarding the men embracing skin care might often appear. Despite societal norms allowing men to take care of their skin, and it is a practice that should be available to all regardless of gender, the belief that skin care is primarily for women persists, fueled by negative stereotypes like 'toxic masculinity. This study aims to propose strategies to eliminate these society's negative stigma and harmful stereotypes surrounding men's skin care, through the various solutions from researchers and from the community. Researchers utilized descriptive qualitative methods with a gender theory and social reality approach. Purposive sampling interview techniques and Forum Group Discussion (FGD) were conducted in collecting data to explore and discover the strategies that have been carried out. Next, the data was processed and analyzed based on gender theory and social reality approach. The research results showed that the solution to deal with negative stigma in society comes from community aspirations, such as educational movements about skin care inclusivity for all genders and voicing gender equality in social media and advertising. This movement supported the concept of gender theory which believed that negative stigma stemmed from societal assumptions that had influenced each other. Therefore, strategies that came from the community could eliminate the prevailing negative stereotypesen_US
dc.identifier.citationMohamad Amin, A. F., Mohamad Jan, N. M. J., Mohamed, N. A., & Mazlan, N. F. F. M. (Eds.). (2023). In 4th Insan Junior Researchers International Conference 2023 (iJURECON 2023. Kolej PERMATA Insan.en_US
dc.identifier.epage232
dc.identifier.isbn978-629-97667-5-9
dc.identifier.spage228
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/16553
dc.language.isoen_USen_US
dc.publisherKolej PERMATA Insanen_US
dc.relation.conference4th Insan Junior Researchers International Conference 2023 (iJURECON 2023)en_US
dc.subjectstigma, masculinity, toxic, skin care, genderen_US
dc.titleBreak the Stigma: Reconstructing the Negative Stigma of Gender Bias through Skin Care Inclusivity for All Gendersen_US
dc.typeArticleen_US
dspace.entity.typePublication

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