Publication:
Ensuring the Sustainability of Sadaqah Based Crowdfunding Platforms: The Role of Gamification and User Experience

Simple item page
dc.contributor.authorNur Aqilah Hazirah Mohd Animen_US
dc.contributor.authorSuhaida Herni Suffarruddinen_US
dc.contributor.authorNajwa Mohd Najiben_US
dc.contributor.authorNur Adyani Sabarudinen_US
dc.date.accessioned2024-05-29T08:21:04Z
dc.date.available2024-05-29T08:21:04Z
dc.date.issued2023
dc.descriptionJournal of Muamalatand Islamic Finance Research Vol. 20, No. 1 Page (35-48)en_US
dc.description.abstractThe inception of technology in the financial world has spawned many innovative financial activities, including crowdfunding. Since the emergence of crowdfunding, fundraising activities have flourished, enabling the implementation of many innovative projects and businesses, including agricultural projects. However, it is a major challenge for a crowdfunding platform to maintain the flow of donations. Most crowdfunding platforms lose half of their donors after their first donation. Therefore, this study proposes the use of gamification to increase and maintain individuals' donations on a crowdfunding platform. In addition, this study also examines the role of user experience as a mediating variable between gamification and donor intention on the crowdfunding platform. Data for this research were collected through a survey using a structured, self-administered questionnaire and involving 148 Muslim donors. Hypothesis testing revealed that gamification positively influences user experience, but not donation intention on a crowdfunding platform. Meanwhile, user experience successfully plays a mediating role. Thus, the results lead to a discussion on the justification of using gamification and suggestions for future research.en_US
dc.identifier.citationMohd Anim, N. A. H. ., Suffarruddin, S. H., Mohd Najib, N., & Sabarudin, N. A. . (2023). Ensuring the sustainability of sadaqah based crowdfunding platforms: The role of gamification and user experience. The Journal of Muamalat and Islamic Finance Research, 20(1), 35-48. https://doi.org/10.33102/jmifr.475en_US
dc.identifier.doi10.33102/jmifr.475
dc.identifier.epage48
dc.identifier.issn2948-5266
dc.identifier.issue1
dc.identifier.spage35
dc.identifier.urihttps://jmifr.usim.edu.my/index.php/jmifr/article/view/475/336
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/14584
dc.identifier.volume20
dc.language.isoen_USen_US
dc.publisherUSIM Pressen_US
dc.relation.ispartofJournal of Muamalatand Islamic Finance Researchen_US
dc.subjectCrowdfunding, donation, gamification, user experience, SOR theory, Sadaqahen_US
dc.titleEnsuring the Sustainability of Sadaqah Based Crowdfunding Platforms: The Role of Gamification and User Experienceen_US
dc.typeArticleen_US
dspace.entity.typePublication

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Ensuring the Sustainability of Sadaqah Based Crowdfunding Platforms The Role of Gamification and User Experience.pdf
Size:
591.88 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Plain Text
Description:
Download

Collections

Journal of Muamalat and Islamic Finance Research (JMIFR)