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Marketing Approach In Islamic Donation Based-crowdfunding Platform In Malaysia: Exploratory Study

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dc.contributor.authorWan Nur Fazni Wan Mohamad Nazarie
dc.contributor.authorNurul Aini Muhamed
dc.contributor.authorMuhammad Iqmal Hisham Kamaruddin
dc.contributor.authorRafisah Mat Radzi
dc.contributor.authorAimi Fadzirul Kamarubahrin
dc.date.accessioned2024-07-13T15:15:38Z
dc.date.available2024-07-13T15:15:38Z
dc.date.issued2024
dc.date.submitted2024-6-26
dc.descriptionInternational Journal of Academic Research in Business and Social Sciences, Volume 14 Issue 4 Page (925–938)
dc.description.abstractThis study investigates the marketing strategies of Islamic donation-based crowdfunding platforms in Malaysia, focusing on pricing and promotional tactics to increase customer value and foster lasting relationships. A series of interviews were conducted with managers from six Islamic donation-based crowdfunding platforms in Malaysia. For the purposes of analysis, this study employed a single-case study approach. The interviews were conducted via Google Meet and completed by the end of August 2022. These findings aim to equip project owners with better marketing strategies for their initiatives. The research highlights the critical importance of effective marketing in the success of Islamic crowdfunding platforms. It shows that strategic pricing and promotional tactics can significantly increase the platform's appeal and significantly increase the likelihood of project success.
dc.identifier.citationWan Nur Fazni Wan Mohamad Nazarie, Nurul Aini Muhamed, Muhammad Iqmal Hisham Kamaruddin, Rafisah Mat Radzi, Aimi Fadzirul Kamarubahrin (2024). Marketing Approach in Islamic Donation Based-Crowdfunding Platform in Malaysia: Exploratory Study. International Journal of Academic Research in Business and Social Sciences, 14(4), 925–938.
dc.identifier.doi10.6007/IJARBSS/v14-i4/21141
dc.identifier.epage938
dc.identifier.issn2222-6990
dc.identifier.issue4
dc.identifier.other2498-34
dc.identifier.spage925
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/20638
dc.identifier.urihttps://hrmars.com/papers_submitted/21141/marketing-approach-in-islamic-donation-based-crowdfunding-platform-in-malaysia-exploratory-study.pdf
dc.identifier.volume14
dc.language.isoen_US
dc.publisherHuman Resource Management Academic Research Society
dc.relation.ispartofInternational Journal of Academic Research in Business and Social Sciences
dc.relation.issn2222-6990
dc.relation.journalInternational Journal of Academic Research in Business and Social Sciences
dc.subjectMarketing Mix
dc.subjectPrice
dc.subjectPromotion
dc.subjectIslamic Donation-Based Crowdfunding Platform
dc.subjectDonation-Based Crowdfunding
dc.titleMarketing Approach In Islamic Donation Based-crowdfunding Platform In Malaysia: Exploratory Study
dc.typetext::journal::journal article::research article
dspace.entity.typePublication
oaire.citation.endPage938
oaire.citation.issue4
oaire.citation.startPage925
oaire.citation.volume14
oairecerif.author.affiliationUniversiti Sains Islam Malaysia
oairecerif.author.affiliationUniversiti Sains Islam Malaysia
oairecerif.author.affiliationUniversiti Sains Islam Malaysia
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
oairecerif.author.affiliationUniversiti Sains Islam Malaysia

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