Publication: The Utilization Of Webpage In Conveying Public Relations Communication Amongst Islamic Higher Learning Institutions
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Date
2017
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Islam Malaysia
Abstract
Whether targeting the public or the media especially journalist or editors, websites exist to ensure the information is available for people to access based on few criteria. This paper intends to explore the utilization of webpage in conveying Public Relation (PR) communication between Islamic higher learning institutions. Qualitative content analysis method was used to compare the differences in PR perspective between Universiti Sains Islam Malaysia (USIM), Univeristi Islam Antarabangsa Malaysia (UIAM) and Kolej Universiti Islam Antarabangsa Selangor (KUIS) websites. The findings of this study indicated that the webpages analyzed were relatively interactive in nature and that they are focusing on the important PR elements and strategies. In conclusion, more often than not, the three websites analyzed consider the PR aspects of the design and taking into account the nature of the web community who wants fast and usable information that can educate rather than told.
Description
Keywords
Website Technology, Public Relations, Islamic Institution