The Effectiveness Of Da’wah Via Counselling Approach Among Employees In Islamic Organizations

This is a conceptual paper aims to study the effectiveness of da’wah by using the Islamic counselling skills towards Muslim society. This paper will elaborate deeply about how can Islamic counselling approach give impact to da’wah. The study will be carried out to propose the positive ways in applying the counselling skill in da’wah to upgrade the effectiveness of da’wah itself. According to scholars, counselling approach will help individual preacher to deliver da’wah more perfect by following Quran and sunnah guidance. Scholars asserted that an ideal counselling approach in da'wah will result in the development of individual self-esteem which will provide huge impact towards target group. The study will be conducted among employees in several Islamic based organizations in Klang Valley, Malaysia. This research will use the quantitative approach by using a questionnaire. The past researches were analyzed and discussed throughout the paper in the context of role and importance in counselling skill that will be disclosed to enhance the effectiveness of da’wah. The findings in this study are expected to help in measuring the relationship between effectiveness da’wah with counselling approach and the importance to acquire counselling skill in any preachers.