Publication: Factors Influencing Consumers' Satisfaction Of Indian Muslim (Mamak) Restaurants In Malaysia
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Date
2014
Journal Title
Journal ISSN
Volume Title
Publisher
Malaysian Consumer and Family Economics Association
Abstract
This study examines the attributes of Indian Muslim restaurant (Mamak restaurant) that influence Malaysian customers satisfaction. A total of 155 questionnaires were collected from customers of mamak restaurants in Klang Valley, Malaysia. The structural equation model that assessed the relationship between the proposed variables was tested using AMOS. The result shows that food quality, staff, price and environment are the four pivotal attributes which contribute to generating satisfied customers in mamak restaurants. Mamak restaurant owners should reasonably allocate their limited resources to restaurant attributes based on their contributions to customer satisfaction.
Description
Keywords
Mamak restaurant/Indian Muslim restaurant,, restaurant attributes,, customer satisfaction