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Unveiling Consumer Affection: Exploring the Psychological Forces Driving Love and Willingness to Pay for Premium Laptop Brands

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dc.contributor.authorNofrizal
dc.contributor.authorArizal N
dc.contributor.authorAznuriyandi
dc.contributor.authorNurhayani Lubis
dc.contributor.authorMohammad Tahir Zainuddin
dc.date.accessioned2024-08-23T17:04:35Z
dc.date.available2024-08-23T17:04:35Z
dc.date.issued2024
dc.date.submitted2024-8-23
dc.descriptionMedia Ekonomi dan Manajemen Volume 39 Issue 1 (page: 151-182)
dc.description.abstractPremium laptop brands are increasingly loved by consumers, and despite the high prices, they are still willingness to pay. This study aims to determine the driving factors of consumer brand love and willingness to pay for premium laptop products. Psychological factors such as social status, Fear of Missing Out (FOMO), and Hedonism are driving factors. The survey technique was used to collect data on the answers of premium laptop consumer respondents using purposive sampling of 633 buyers of premium laptop products. Data analysis of data processing and presentation using Structural Equation Modeling using SmartPLS 4.0 software. The results showed that social status and Hedonism are driving factors for brand love and willingness to pay for premium laptop products. Next, FOMO feelings also cause hedonism, but cannot make customers willingness to pay (WTP). The role of brand love and hedonism can mediate social status and FOMO on willingness to pay.
dc.identifier.citationNofrizal Nofrizal, Arizal N, Aznuriyandi Aznuriyandi, Nurhayani Lubis, & Mohammad Tahir Zainuddin. (2024). Unveiling Consumer Affection: Exploring the Psychological Forces Driving Love and Willingness to Pay for Premium Laptop Brands. Media Ekonomi Dan Manajemen, 39(1), 151–151. https://doi.org/10.56444/mem.v39i1.4569
dc.identifier.doi10.56444/mem.v39i1.4569
dc.identifier.epage182
dc.identifier.issn2503-4464
dc.identifier.issue1
dc.identifier.spage151
dc.identifier.urihttp://jurnal.untagsmg.ac.id/index.php/fe/article/view/4569
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/22253
dc.identifier.volume39
dc.language.isoen_US
dc.publisherFakultas Ekonomika dan Bisnis Universitas
dc.relation.ispartofMEDIA EKONOMI DAN MANAJEMEN
dc.relation.issn2503-4464
dc.relation.journalMedia Ekonomi dan Manajemen
dc.subjectFOMO
dc.subjectStatus Social
dc.subjectHedonism
dc.subjectWillingness to Pay
dc.subjectBrand Love
dc.titleUnveiling Consumer Affection: Exploring the Psychological Forces Driving Love and Willingness to Pay for Premium Laptop Brands
dc.typetext::journal::journal article::research article
dspace.entity.typePublication
oaire.citation.endPage182
oaire.citation.issue1
oaire.citation.startPage151
oaire.citation.volume39
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
oairecerif.author.affiliationUniversiti Sains Islam Malaysia

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