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The Impact of Social Media in Funding Intention Toward Crowdfunding Project

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dc.contributor.authorWan Nur Fazni Wan Mohamad Nazarieen_US
dc.contributor.authorNuradli Ridzwan Shah Mohd Dalien_US
dc.contributor.authorHanifah Abdul Hamiden_US
dc.contributor.authorUmi Hamidaton Mohd Soffian Leeen_US
dc.contributor.authorWan Rasyidah Wan Mohd Nawangen_US
dc.date.accessioned2024-05-31T02:29:13Z
dc.date.available2024-05-31T02:29:13Z
dc.date.issued2022
dc.descriptionE-Proceeding SAIS 2022 Seminar Antarabangsa Islam dan Sains 2022 : “Memimpin Integrasi Ilmu Naqli dan Aqli” /Editor: Noorfajri Ismail (Head) , Latifah Abdul Latiff , Zalika Adam, Syamila Mansor, Dzulkhairi Mohd Rani, Ahmad Fadly Nurullah Rasedee, Azman Ab Rahman, Nur Aina Abdulah, Manal Jusoh, Syed Najihuddin Syed Hassan 1 December 2022 \ Venue: Fakulti Perubatan dan Sains Kesihatan, USIM Organized by Persatuan Kakitangan Akademik Universiti Sains Islam Malaysia (PKAUSIM), Faculty of Syariah and Law, USIM and the Institute of Fatwa and Halal (iFFAH)en_US
dc.description.abstractCrowdfunding refers to a method of raising money from a large number of people where each individual provides a small money for a specific project through crowdfunding platform. To make crowd pledge and sustain the project, it is important to promote and publicize the project on a large scale over the social media. Hence, this study explores social media as a tool to promote, publicize and fund for sustainability of the crowdfunding project. In order to examine the impact of social media on the success project, this study will focus on the project owner’s activities and connectivity with selected social media. A proposed framework based on the sharing project campaign and social media connectivity is designed to predict the success outcome of a project campaign.en_US
dc.identifier.epage1112
dc.identifier.isbn9789670001814
dc.identifier.spage1108
dc.identifier.urihttps://pkausim.usim.edu.my/sais-2022/
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/18603
dc.language.isoen_USen_US
dc.publisherPenerbit USIMen_US
dc.relation.conferenceE-Proceeding SAIS 2022 Seminar Antarabangsa Islam dan Sains 2022en_US
dc.subjectSustainability, crowdfunding project, crowdfunding platform.en_US
dc.titleThe Impact of Social Media in Funding Intention Toward Crowdfunding Projecten_US
dc.typeArticleen_US
dspace.entity.typePublication

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