Publication:
International Tourists' Consumption Pattern And Level Of Objective Knowledge On Malaysian Heritage Food (MHF) While On Vacation

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dc.contributor.authorSiti Radhiah Omaren_US
dc.contributor.authorSiti Nazirah Omaren_US
dc.date.accessioned2024-05-28T05:44:57Z
dc.date.available2024-05-28T05:44:57Z
dc.date.issued2018
dc.descriptionVolume : 5 Issue :4en_US
dc.description.abstractFood consumption in tourism destination is vital in ensuring the national economic growth. With regards to this issue, this study aimed to describe the international tourists? consumption pattern while on vacation in Malaysia. Secondly, to examine the level of international tourists? objective knowledge (OK) between gender. Findings revealed that Malay food had been highly purchased and consumed followed by Indian and Chinese Food. Besides, local restaurant was reported to be the most demanded place for purchasing MHF. When comparing the level of OK, there was no significant different between male and female international tourists. This study carries a strong aspire to enrich the food tourism body of knowledge by outlining substantive recommendations on marketing strategies specifically for food providers towards Malaysian Heritage Food consumption in tourism.en_US
dc.identifier.epage11
dc.identifier.issn2348-5477
dc.identifier.issue4
dc.identifier.spage1
dc.identifier.urihttp://www.kaavpublications.org/abstracts/international-tourists-consumption-pattern-and-level-of-objective-knowledge-on-malaysian-heritage-food-mhf-while-on-vacation
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/6313
dc.identifier.volume5
dc.language.isoen_USen_US
dc.publisherKaav Publicationen_US
dc.relation.ispartofKaav International Journal of Science, Engineering & Technologyen_US
dc.subjectConsumption, Malaysian Heritage Food, Objective Knowledge, Patternen_US
dc.titleInternational Tourists' Consumption Pattern And Level Of Objective Knowledge On Malaysian Heritage Food (MHF) While On Vacationen_US
dc.typeArticleen_US
dspace.entity.typePublication

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