Publication:
Relationships Between Human Attributes And Sources Of Information For Seeking Halal Food Information: A Pilot Study In Kuala Lumpur, Malaysia

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dc.contributor.authorFiras Saleh Omarien_US
dc.contributor.authorNorhidayah Azmanen_US
dc.contributor.authorRoesnita Ismailen_US
dc.date.accessioned2024-05-28T04:35:28Z
dc.date.available2024-05-28T04:35:28Z
dc.date.issued2019
dc.date.submitted24/12/2019
dc.descriptionVolume:8 Issue:7C2en_US
dc.description.abstractThis paper aims at investigating the impacts between information sources used and human attributes, namely: Attitude, Habit and Awareness of Individual in seeking for information about halal food products effectively among Malaysian Muslim consumers in Kuala Lumpur. This study was conducted to address the following research questions: 1) Are there any relationships between the use of different information sources and Attitude that might positively relate to the perception of wholesomeness, leading to effective seeking for halal food information?; 2) Are there any relationships between the use of different information sources and Habit that might positively relate to the perception of wholesomeness, leading to effective searching for halal food information?; and 3) Are there any relationships between the use of different information sources and Awareness of individuals that might positively relate to the perception of wholesomeness, leading to effective searching for halal food information? A pilot study was conducted in Kuala Lumpur, Malaysia, with a sample size of 50 respondents. Most of the respondents were young Malaysian Muslims between the ages of 18 and 24 years old. The data was gathered through a five point Likert scale and was analysed quantitatively using SPSS. The findings of this study suggest that linking between information sources used by consumers, and the above mentioned human attributes will ensure the perception of wholesomeness of halal food. In other words, when the consumer’s attitude, habit and awareness towards halal food are high, the consumer will use credible and trusted information sources, and hence reach an effective searching process for halal food information. Accordingly, this study provides insights into how Malaysian Muslim consumers seek information for halal food.en_US
dc.identifier.epage157
dc.identifier.issn2278-3075
dc.identifier.issue7C2
dc.identifier.spage152
dc.identifier.urihttps://www.ijitee.org/download/volume-8-issue-7c2/
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/5923
dc.identifier.volume8
dc.language.isoen_USen_US
dc.publisherBlue Eyes Intelligence Engineering & Sciences Publicationen_US
dc.relation.ispartofInternational Journal of Innovative Technology and Exploring Engineering (IJITEE)en_US
dc.subjectEffective information seeking, Halal food, Human attributes, Information sourcesen_US
dc.titleRelationships Between Human Attributes And Sources Of Information For Seeking Halal Food Information: A Pilot Study In Kuala Lumpur, Malaysiaen_US
dc.typeArticleen_US
dspace.entity.typePublication

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