Publication:
Examining Israeli Media Targeting Arab and Muslim Audiences: A Content Analysis of the ‘Israel Speaks Arabic’ Facebook Page

Simple item page
dc.contributor.authorAbeer Alhossary
dc.contributor.authorIhab Ahmed Awais and Sujod Awais
dc.date.accessioned2024-06-16T06:32:16Z
dc.date.available2024-06-16T06:32:16Z
dc.date.issued2023
dc.date.submitted2024-2-9
dc.descriptionFWU Journal of Social Sciences Volume 17 No.3 Page (65-77)
dc.description.abstractThe study examined Israeli digital diplomacy’s strategic use of social media platforms, particularly Facebook, to engage with the Arab public in neighboring countries. The study focused on the ‘Israel Speaks Arabic’ Facebook page, a project by the Israeli Ministry of Foreign Affairs on Facebook. The study aims to analyze the content themes presented to Arab Face bookers, the different media formats employed, and the Arab countries targeted. The methodology involved qualitative data analysis from three pivotal periods in 2019 and 2020. This process was executed by collecting and examining posts published on the ‘Israel Speaks Arabic’ page to understand their content and significance. The study’s results highlighted the page’s use of a humaninterest framework to emphasise peace and coexistence themes. The portrayal of Arab Palestinians in the 1948 territories served as an illustration of a peaceful society. Additionally, the page underscored its positive ties with Egypt, a neighboring country, demonstrating the potential for harmonious relationships with the rest of the Arab world. This strategic approach emphasizes the significance of digital diplomacy in fostering better international relationships.
dc.identifier.citationAbeer Alhossary & Ihab Ahmed Awais and Sujod Awais Examining Israeli Media Targeting Arab and Muslim Audiences: A Content Analysis of the “Israel Speaks Arabic” Facebook Page. (2023). FWU Journal of Social Sciences, 17(4), 65–77. https://doi.org/10.51709/19951272/Winter2023/5
dc.identifier.doi10.51709/19951272/Winter2023/5
dc.identifier.epage77
dc.identifier.issn1995-1272
dc.identifier.issue4
dc.identifier.other2289-42
dc.identifier.spage65
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/19728
dc.identifier.volume17
dc.language.isoen_US
dc.publisherShaheed Benazir Bhutto Women University, Peshawar
dc.relation.ispartofFWU Journal of Social Sciences
dc.relation.issn1995-1272
dc.relation.journalFWU Journal of Social Sciences
dc.subjectsocial media
dc.subjectfacebook
dc.subjectPalestinian-Israeli conflict
dc.subjectnews framing.
dc.titleExamining Israeli Media Targeting Arab and Muslim Audiences: A Content Analysis of the ‘Israel Speaks Arabic’ Facebook Page
dc.typetext::journal::journal article
dspace.entity.typePublication
oaire.citation.endPage77
oaire.citation.issue4
oaire.citation.startPage65
oaire.citation.volume17
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
oairecerif.author.affiliationUniversiti Sains Islam Malaysia

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Examining Israeli Media Targeting Arab and Muslim Audiences: A Content Analysis of the ‘Israel Speaks Arabic’ Facebook Page
Size:
1.11 MB
Format:
Adobe Portable Document Format
Download

Collections

Other Publications