Perception Of Malaysians Towards Unit Trust Investments: A Case Study in Klang Valley

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Perception Of Malaysians Towards Unit Trust Investments: A Case Study in Klang Valley

dc.contributor.author	Wan Rasyidah Wan Nawang	en_US
dc.contributor.author	Nor Hazlah Hashim	en_US
dc.contributor.author	Ainulashikin Marzuki	en_US
dc.date.accessioned	2024-06-04T07:12:42Z
dc.date.available	2024-06-04T07:12:42Z
dc.date.issued	2008
dc.description.abstract	Consumer behavior from the marketing perspective has brought the surface of the an exciting area for study and research. The way consumer behaves, acts and decides on certain matters have been the focal interest among the researcher. The reason is in order to produce products and services according to the costumer needs and preferences. With regards to this study, the main objective is to examine the cosumers' perceptions on financial decision-making particualy on unit trust investment. Unit trust investment in Malaysia is start to booming after the success of ASN and ASB introduced by PNB as in 1980s. Since then, the growth of unit trust industry in Malaysia is very encouraging. The statistical figure of the industry has shown a positive and repid growth over the year.	en_US
dc.identifier.uri	https://oarep.usim.edu.my/handle/123456789/19060
dc.language.iso	en_US	en_US
dc.publisher	Universiti Sains Islam Malaysia	en_US
dc.relation.ispartofseries	CODE: PPPP(C)/2007;;
dc.title	Perception Of Malaysians Towards Unit Trust Investments: A Case Study in Klang Valley	en_US
dc.type	Article	en_US
dspace.entity.type	Publication

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