Publication:
Face-to-Face or Not-to-Face: A Technology Preference for Communication

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dc.contributor.authorJaafar, NIen_US
dc.contributor.authorDarmawan, Ben_US
dc.contributor.authorAriffin, MYMen_US
dc.date.accessioned2024-05-29T02:50:49Z
dc.date.available2024-05-29T02:50:49Z
dc.date.issued2014
dc.description.abstractThis study employed the Model of Technology Preference (MTP) to explain the relationship of the variables as the antecedents of behavioral intention to adopt a social networking site (SNS) for communication. Self-administered questionnaires were distributed to SNS account users using paper-based and web-based surveys that led to 514 valid responses. The data were analyzed using structural equation modeling (SEM). The results show that two out of three attributes of the attribute-based preference (ATRP) affect attitude-based preference (ATTP). The data support the hypotheses that perceived enjoyment and social presence are predictors of ATTP. In this study, the findings further indicated that ATTP has no relationship with the behavioral intention of using SNS, but it has a relationship with the attitude of using SNS. SNS development should provide features that ensure enjoyment and social presence for users to communicate instead of using the traditional face-to-face method of communication.
dc.identifier.doi10.1089/cyber.2014.0098
dc.identifier.epage708
dc.identifier.issn2152-2715
dc.identifier.issue11
dc.identifier.scopusWOS:000344914900004
dc.identifier.spage702
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/11118
dc.identifier.volume17
dc.languageEnglish
dc.language.isoen_USen_US
dc.publisherMary Ann Liebert, Incen_US
dc.relation.ispartofCyberpsychology Behavior And Social Networking
dc.sourceWeb Of Science (ISI)
dc.titleFace-to-Face or Not-to-Face: A Technology Preference for Communicationen_US
dc.typeArticleen_US
dspace.entity.typePublication

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