Repository logo
  • English
  • Català
  • Čeština
  • Deutsch
  • Español
  • Français
  • Gàidhlig
  • Italiano
  • Latviešu
  • Magyar
  • Nederlands
  • Polski
  • Português
  • Português do Brasil
  • Srpski (lat)
  • Suomi
  • Svenska
  • Türkçe
  • Tiếng Việt
  • Қазақ
  • বাংলা
  • हिंदी
  • Ελληνικά
  • Српски
  • Yкраї́нська
  • Log In
    New user? Click here to register.Have you forgotten your password?
Repository logo
    Communities & Collections
    Research Outputs
    Fundings & Projects
    People
    Statistics
  • English
  • Català
  • Čeština
  • Deutsch
  • Español
  • Français
  • Gàidhlig
  • Italiano
  • Latviešu
  • Magyar
  • Nederlands
  • Polski
  • Português
  • Português do Brasil
  • Srpski (lat)
  • Suomi
  • Svenska
  • Türkçe
  • Tiếng Việt
  • Қазақ
  • বাংলা
  • हिंदी
  • Ελληνικά
  • Српски
  • Yкраї́нська
  • Log In
    New user? Click here to register.Have you forgotten your password?
  1. Home
  2. Staff Publications
  3. Other Publications
  4. Social Crowdfunding Project: Do Project Quality and Trust Matter?
 
  • Details
Options

Social Crowdfunding Project: Do Project Quality and Trust Matter?

Journal
Social & Management Research Journal (SMRJ)
Date Issued
2023
Author(s)
Wan Nur Fazni Wan Mohamad Nazarie
Russell Williams
Hussein 'Azeemi Abdullah Thaidi 
Universiti Sains Islam Malaysia 
Izlawanie Muhammad
DOI
10.24191/smrj.v20i2.24313
Abstract
In the digital age, crowdfunding has emerged as a prominent way of raising funds, embraced by entrepreneurs and project owners who seek financial backing for their ventures. Through crowdfunding platforms, certain individuals have witnessed the success of campaigns that draw significant funds, enabling the realisation of their projects. However, it's essential to know that not all crowdfunding efforts are equal. While some campaigns may struggle to meet their funding goals, others exceed expectations by a considerable margin. Like other online platforms, trust plays a crucial role in establishing and nurturing relationships within crowdfunding campaigns. Project owners seek confidence that donations contributed by supporters for their social projects are used for their intended purposes. Additionally, the quality of projects has a substantial influence. Hence, the primary objectives of this study are to investigate how project quality (video and logo) could potentially influence crowd trust when considering donations. By examining these factors, we aim to gain valuable insights into the dynamics of crowdfunding campaigns. Using a sample of 420 participants residing in the Klang Valley, this study empirically demonstrated that project quality significantly contributes to enhancing crowd trust. The findings presented in this paper hold the potential to offer valuable insights to project owners aiming to augment their funding goals within crowdfunding projects.
Subjects

crowdfunding, social ...

File(s)
Loading...
Thumbnail Image
Name

Social crowdfunding project_Do project quality and trust matter.pdf

Size

266.7 KB

Format

Adobe PDF

Checksum

(MD5):f2caa88ce2a0666af9a6a0b36b5e9cc2

Welcome to SRP

"A platform where you can access full-text research
papers, journal articles, conference papers, book
chapters, and theses by USIM researchers and students.”

Contact:
  • ddms@usim.edu.my
  • 06-798 6206 / 6221
  • USIM Library
Follow Us:
READ MORE Copyright © 2024 Universiti Sains Islam Malaysia