A Review of Emerging Crimes and Challenges Artificial Intelligence (AI) Manipulation in Digital Advertising From a Malaysian Legal Perspective

Artificial Intelligence (AI) has spread quickly throughout Malaysia's business, education, healthcare, and security sectors. AI provides strong tools for evaluating customer data, improving user experiences, and refining targeted advertisements in digital advertising. But there are some drawbacks to this quick expansion as well, most notably the abuse of AI in cybercrimes. These days, technologies like DeepFake make it possible to produce incredibly lifelike yet fake content, which raises moral and legal questions. Since Malaysia does not yet have particular laws to handle the complexity of crimes involving artificial intelligence, it is difficult for law enforcement to find and bring charges against criminals. This study aims to investigate the effects of artificial intelligence (AI) manipulation in digital advertising, evaluate the efficacy of Malaysia's current legal system, and suggest ways to overcome its limitations. In order to tackle these problems effectively and ensure safeguards, against AI misuse in the realm of advertising in Malaysia this study uses document analysis to pinpoint key gaps in the current legal framework. The research underscores the necessity for guidelines to govern AI altered content as the absence of a legal structure hinders effective regulation. As a solution, the study proposes the establishment of a framework for AI alongside measures such as improving law enforcement training and investing in cutting edge technological infrastructure. It's crucial to follow these suggestions to uphold secure advertising practices while safeguarding individuals and businesses from potential risks associated with AI driven offenses.