A Look at the Transformational Leadership and Strategic Communication Towards Madani Ummah

Malaysia Madani, a political slogan termed by the current premiership, Datuk Seri Anwar Ibrahim on January 19th, 2023, promoting six core values: Sustainability, Prosperity, Innovation, Respect, Trust, and Care and Compassion, hence will ultimately produce Madani Ummah or Madani Society. This study aims (i) to identify the important roles of strategic communicator in the establishment of Madani Ummah, and (ii) to justify the relevant of Transformational Leadership theory towards the establishment of Madani Ummah. Towards achieving these objectives, the roles of strategic communicator as liaison between the government and its citizens are crucial. This paper has utilised the Transformational Leadership theory and suggest that effective leaders can bring major changes to the organisation they lead and motivate the subordinate to support the vision. This paper
employs literature review through secondary material as the methodology. This study revealed that the strategic communication is a very important stepping stone for any governmental effort particularly in educating the citizens on the public policies and governmental planning. This study also highlighted the significant roles strategic communicator plays for instance the leadership through example, inclusive communication plan and being optimistic, as well as the involvement of every layer of the Malaysian citizens.