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Determination Of Malaysian Consumer Intention Toward Purchasing Takaful Scheme For Mental Health Disorders

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dc.contributor.authorKhairil Faizal Khairien_US
dc.contributor.authorNur Hidayah Lailien_US
dc.contributor.authorAimi Fadzirul Kamarubahrinen_US
dc.date.accessioned2024-05-28T04:38:56Z
dc.date.available2024-05-28T04:38:56Z
dc.date.issued2020
dc.date.submitted22/12/2020
dc.description.abstractPurpose – The purpose of this paper is to determine the factors influencing Malaysian consumer toward intention to purchase Takaful scheme for mental health disorders. Design/methodology – This paper adopts a quantitative approach by using an extended Theory of Reasoned Action (TRA) model. A pilot study with the total of 60 questionnaires were obtained from online survey to examine the significance relationship using multiple regression analysis. Findings – The result from this study portrays that subjective norm are strong predictors of a Malaysian consumer intention to purchase Takaful scheme for mental health disorders. Moreover, factors such as awareness, perception and attitude have positive and significant impacts on consumer intention to purchase takaful scheme for mental health disorders in Malaysia. Research limitation – There are some constraints. First, it focuses only on the actions of Malaysian consumers against a takaful scheme for mental health disorders; thus, the findings cannot be generalized to other takaful schemes. Therefore, more studies in other takaful settings, such as general takaful, need to begin. Second, this study considered only four factors were awareness, perception, attitude and subjective norm, and the factors selected might not cover all the factors which may have an effect on Malaysia's intentions toward takaful mental health disorders scheme. Originality - This study not only helps takaful operators design, develop and promote better approved takaful products and services, but also offers a new insight into how these products and services can be marketed to these particular consumers. Previous empirical studies that employed TRA focused on various types of variables, such as attitude and subjective norm, especially in the financial service environment. This research thus adds to the body of information by analysing the relative value of the goal affecting it. Keywords: Islamic finance; consumer; intention; takaful; mental healthen_US
dc.identifier.citationKHAIRI, Khairil Faizal; LAILI, Nur Hidayah; KAMARUBAHRIN, Aimi Fadzirul. Determination of Malaysian consumer intention toward purchasing Takaful scheme for mental health disorders. Jurnal Ekonomi dan Keuangan Islam, [S.l.], p. 106-118, july 2020. ISSN 2614-6908. Available at: <https://journal.uii.ac.id/JEKI/article/view/15813>. Date accessed: 09 oct. 2021. doi:https://doi.org/10.20885/jeki.vol6.iss2.art3.en_US
dc.identifier.doi10.20885/jeki.vol6.iss2.art3
dc.identifier.epage118
dc.identifier.issn2614-6908
dc.identifier.issue2
dc.identifier.other383-59
dc.identifier.spage106
dc.identifier.urihttps://journal.uii.ac.id/JEKI/article/view/15813
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/6008
dc.identifier.volume6
dc.language.isoenen_US
dc.publisherPusat Pengkajian dan Pengembangan Ekonomi Islamen_US
dc.relation.ispartofJurnal Ekonomi & Keuangan Islam (JEKI)en_US
dc.subjectIslamic finance;en_US
dc.subjectconsumer;en_US
dc.subjectintention;en_US
dc.subjecttakaful;en_US
dc.subjectmental healthen_US
dc.titleDetermination Of Malaysian Consumer Intention Toward Purchasing Takaful Scheme For Mental Health Disordersen_US
dc.typeArticleen_US
dspace.entity.typePublication

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