Digital Da’wah Investigating the Influence of Visual Communication in Islamic Practice By Student Association in FKPUSIM

This study investigates the influence of visual communication in Islamic practice among young Muslims, with a specific focus on student associations' use of visuals in digital da'wah at the Faculty of Leadership and Management (FKP) in Universiti Sains Islam Malaysia (USIM). Utilizing qualitative research, the study explores how student-produced visuals impact the Islamic practices of their peers and how these visuals are interpreted. Through thematic analysis of interview data, the research identifies three key themes: visually inspired moral compasses, aesthetical Islamic pedagogy, and information integrity. Findings reveal that students perceive visuals as subtle reminders of Islamic values, and most student association acknowledge the use of visual communication as engaging learning tools, and at the same time potential sources of misinformation. Analysing these themes through the lens of reception theory allows for a deeper understanding of how students actively interpret and make meaning from the visuals, highlighting the dynamic and multifaceted nature of visual communication in digital da'wah. This study contributes to the field by shedding light on the understudied area of student-led da'wah and offering practical insights for improving visual communication strategies to effectively engage and inspire young Muslims in the digital age.