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Effect of Publicity and Public Relations on Organizational Reputation in UAE: A Case Study on Social Media

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dc.contributor.authorBaghdad Ahmed Nahar Alshanagen_US
dc.contributor.authorNorhayati Rafida binti Abdul Rahimen_US
dc.contributor.authorOsama Kanakeren_US
dc.contributor.authorAhmed Abdul Maleken_US
dc.date.accessioned2024-05-28T06:50:38Z
dc.date.available2024-05-28T06:50:38Z
dc.date.issued2023
dc.date.submitted2024-1-11
dc.descriptionVolume 4, No 1, 2023, pp. 1-11en_US
dc.description.abstractThis study aims to investigate the relationship between communication strategies and their impact on audience engagement and organisational reputation in the specific context of the United Arab Emirates (UAE). This study proposed that publicity and public relations affect positively the audience engagement and organizational reputation. The study also proposed audience engagement as a mediating variable. The population of the study included respondents from three states in UAE. Using a questionnaire, a total of 390 responses were collected. The data was analysed using Smart PLS 4. The findings showed that publicity and public relations affected positively the audience engagement and organizational reputation. Audience engagement affected positively the organizational reputation and mediated the effect of publicity and public relations on organizational reputation. This study offers significant contributions to media organizations in the UAE, enhancing communication theory and providing practical guidance. The findings of this study provide a solid basis for future research efforts, taking into account the specific context of the UAE.en_US
dc.identifier.epage11
dc.identifier.issn2773-5036
dc.identifier.issue01
dc.identifier.spage01
dc.identifier.urihttps://ijcmit.com/2023/11/11/effect-of-publicity-and-public-relations-on-organizational-reputation-in-uae-a-case-study-on-social-media/
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/7843
dc.identifier.volume04
dc.language.isoen_USen_US
dc.publisherSciences Gate SDN BHD, Malaysia.en_US
dc.relation.ispartofInternational Journal of Contemporary Management and Information Technology (IJCMIT)en_US
dc.subjectPublic relations, organizational reputation, audience engagement, publicity, UAEen_US
dc.titleEffect of Publicity and Public Relations on Organizational Reputation in UAE: A Case Study on Social Mediaen_US
dc.typeArticleen_US
dspace.entity.typePublication

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