Representation of Female Sexuality: Body Celebration in Girl Group (G)I-Dle’s “Nxde” Video Clip (John Fiske Semiotic Analysis)

Women in video clip media are often represented in various ways that reflect cultural views and values. Various stereotypes are embedded, where women are often presented as sexual objects or only as background sweeteners. Video clip "Nxde", (G)I-dle voice resistance to the objectification of women's sexuality and express their bodies. The video clip tells the story of the popularity and luxurious life of a star who is treated with objectification. However, on the other hand, the scenes and lyrics in the video clip want to fight the objectification of women's sexuality and try to show their bodies as a form of celebration and freedom. This research aims to find out how the celebration of the female body as part of sexuality is represented in the video clip "Nxde" using John Fiske's semiotic analysis, namely the levels of reality, representation and ideology. The data collection technique is documentation of images from scenes in the video clip. The research conclusions are: 1) The expression of women's bodies in breaking the taboo on sexuality, 2) Representation of resistance to the objectification of women's sexuality, 3) Based on the results of the analysis, it shows that the ideology in the video clip "Nxde" contains a patriarchal ideology. Patriarchal ideology works through the placement of characters, costumes and symbols that refer to male authority.