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Factors Affecting Customer Satisfaction With Mobile Food Delivery Applications (mfdas) Among Muslims In Malaysia

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dc.contributor.authorWan Rasyidah Wan Nawang
dc.contributor.authorMuhammad Solehin Roslan
dc.contributor.authorNur Aqilah Hazirah Binti Mohd Anim
dc.date.accessioned2024-10-22T17:04:37Z
dc.date.available2024-10-22T17:04:37Z
dc.date.issued2024
dc.date.submitted2024-10-22
dc.descriptionGlobal Business and Management Research: An International Journal, Volume 16 Issue 3 Page (407–426)
dc.description.abstractPurpose: Modern eating habits have changed, resulting in a brisk market for Mobile Food Delivery Apps (MFDAs). The increasing popularity of MFDAs in Malaysia raises questions about their impact on customer satisfaction, particularly in a Muslim-majority country like Malaysia. While Muslims have a sizable purchasing power, addressing and satisfying their needs can help businesses thrive in this market. This study therefore aims to examine the factors that influence Muslim consumers’ satisfaction with MFDAs in Malaysia. Design/methodology/approach: Data were collected via an online survey from a convenience sample of 176 Malaysian Muslim customers who had used MFDAs. To test the hypotheses, a multiple regression analysis was conducted. Findings: The results of the study indicate that perceived price, perceived enjoyment, and convenience are the factors that influence customer satisfaction, while application quality and service quality do not. Research limitations/implications: The study’s small sample size of 176 responses and its focus on Muslims may limit its representation of the population, as cultural differences and technology acceptance may affect other ethnicities and religions. Practical implications: This study recommends that MFDA developers, restaurateurs, and mobile payment providers better understand customer satisfaction with MFDAs through attractive pricing offers and app usability and convenience, while supporting the online food delivery industry. Originality/value: This study utilizes the European customer satisfaction framework model (ECSFM) in explaining customer satisfaction towards MFDAs among Malaysian Muslim consumers.
dc.identifier.citationWan Rasyidah Wan Nawang, Muhammad Solehin Roslan & Nur Aqilah Hazirah Binti Mohd Anim Factors Affecting Customer Satisfaction with Mobile Food Delivery Applications (MFDAS) Among Muslims in Malaysia. (2024). Global Business and Management Research: An International Journal, 16(3), 407–426.
dc.identifier.epage426
dc.identifier.issn1947-5667
dc.identifier.issue3s
dc.identifier.spage407
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/23894
dc.identifier.urihttp://www.gbmrjournal.com/pdf/v16n3s/V16N3s-30.pdf
dc.identifier.volume16
dc.language.isoen_US
dc.publisherUniversal Publishers - Boca Raton, Florida, USA
dc.relation.ispartofGlobal Business and Management Research: an International Journal
dc.relation.journalGlobal Business and Management Research: An International Journal
dc.subjectMobile Food Delivery Applications
dc.subjectSatisfaction
dc.subjectMuslims
dc.subjectMalaysians
dc.titleFactors Affecting Customer Satisfaction With Mobile Food Delivery Applications (mfdas) Among Muslims In Malaysia
dc.typetext::journal::journal article::research article
dspace.entity.typePublication
oaire.citation.endPage426
oaire.citation.issue3
oaire.citation.startPage407
oaire.citation.volume16
oairecerif.author.affiliationUniversiti Sains Islam Malaysia
oairecerif.author.affiliationUniversiti Sains Islam Malaysia
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#

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