The Impact of Digital-Based Marketing In Increasing Sales of Sharia-Based Small and Medium Enterprises (MSME) in Indonesia

The development of communication technology encourages digitalization in various aspects of business activities. E-commerce is a form of digitalization that allows business actors to market their products with a wider reach. Ecommerce allows buyers to shop more practically via websites or applications. Nowadays, buying and selling transactions via e-commerce have become increasingly popular among the public compared to conventional stores after entering the realm of social media.
Business actors are required to be able to adapt and integrate with technological advances in order to survive in domestic and international competition. This research was conducted to see the impact of digital-based marketing in increasing sales of sharia-based Small and Medium Enterprises (MSMEs) in Indonesia. The research method used is an explanatory method with a quantitative approach. Data collection techniques were carried out through observation, interviews and literature study.
The results of this research found an increase in sales of sharia MSMEs in Indonesia as a result of the use of digital-based marketing. The on-site payment feature or better known as cost on delivery makes people in Indonesia safer and more comfortable in making transactions via ecommerce. Apart from that, people consider that
buying products through e-commerce is more practical and economical than having to come directly to a conventional shop.