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Exploring the Consumers’ Critical Factors in Developing Islamic Financial Product of SME Bank

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dc.contributor.authorMohammad Tahir Zainuddinen_US
dc.date.accessioned2024-05-30T07:24:05Z
dc.date.available2024-05-30T07:24:05Z
dc.date.issued2022
dc.descriptione-Proceedings of The 10th Islamic Banking, Accounting and Finance International Conference 2022 (iBAF2022): “Future-Proofing for Business Excellence Through Islamic Banking, Accounting and Finance”/ Editors: Norhaziah Nawai, Khairil Faizal Khairi, Suhaila Abdul Hamid, Muhamad Azrin Nazri, Nur Ainna Ramli, Sumaiyah Abd Aziz, Mohd Adha Ibrahim, Syadiyah Abdul Shukor. 13th-14th September 2022 (Virtual Conference) Organized by: Faculty of Economics and Muamalat, Universiti Sains Islam Malaysiaen_US
dc.description.abstractThe banking and financial services industry is extremely competitive, and customers may simply discard any inferior products that are less attractive to them. To protect and enhance the reputations of those institutions that associate their name with it, the product offered must be sound in all respects. In addition, new generations of well-informed customers are demanding distinct and sophisticated products. In view of the facts, in order to ensure a continued presence in the market, banks and financial institutions should focus their resources and talents on serving the customer. Product development is therefore an integral part of the quest to serve the client, thus requiring a further study of consumer behavior (Gainor, 2000). By doing this, it will inform the financial institutions about customers’ satisfaction and their expectations to new products developed. With respect to this argument, the study utilizes a framework that comprises six constructs underpinned by the Technology Acceptance Model, dedicated to analyzing the customer’s attitudes towards the current Islamic financial product development of the SME bank in Malaysia. The quantitative results of the study revealed that six factors Knowledge, Awareness, Perceived ease of Use, Service Quality, Utilities, and Acceptance are significant to impact the Consumer’s Attitude.en_US
dc.identifier.citationNawai, N., Khairi, K. F., Abdul Hamid, S., Nazri, M. A., Ramli, N. A., Abd Aziz, S., Ibrahim, M. A., & Abdul Shukor, S. (Eds.). (2022). e-Proceedings of The 10th Islamic Banking, Accounting and Finance International Conference 2022 (iBAF2022) : “Future-Proofing for Business Excellence Through Islamic Banking, Accounting and Finance.” Universiti Sains Islam Malaysia. https://fem.usim.edu.my/ibaf2022-proceeding/en_US
dc.identifier.epage306
dc.identifier.issneISSN 2948-460X
dc.identifier.spage298
dc.identifier.urihttps://fem.usim.edu.my/ibaf2022-proceeding/
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/17468
dc.language.isoen_USen_US
dc.publisherFakulti Ekonomi dan Muamalat, Universiti Sains Islam Malaysiaen_US
dc.relation.conferencee-Proceedings of The 10th Islamic Banking, Accounting and Finance International Conference 2022 (iBAF2022)en_US
dc.subjectConsumers behavior; Product Development; SME Banken_US
dc.titleExploring the Consumers’ Critical Factors in Developing Islamic Financial Product of SME Banken_US
dc.typeArticleen_US
dspace.entity.typePublication

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