Publication:
Halal Purchase Intention Among the Singaporean Muslim Minority

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dc.contributor.authorAbu-Hussin, MFen_US
dc.contributor.authorJohari, Fen_US
dc.contributor.authorHehsan, Aen_US
dc.contributor.authorNawawi, MSABen_US
dc.date.accessioned2024-05-29T03:27:49Z
dc.date.available2024-05-29T03:27:49Z
dc.date.issued2017
dc.description.abstractMuslim consumers' awareness toward halal foods and products has been increasing. The halal concept becomes consumers' vital concern as it covers wide areas of consumption, though one might perceive it as only a food-related issue. Given this background, this article aims to investigate the factors that influence consumers' intention to purchase halal-certified foods and products. By using Ajzen's theory of planned behavior (TPB) as a theoretical framework, this research employed a quantitative survey with a sample of 332 Muslim consumers living in Singapore to examine Singaporean Muslim preferences in purchasing halal foods and products. Data gathered from the survey were then explored and analyzed. Multiple regression analysis results indicate that all TPB variables have a positive and significant influence on the intention to purchase halal-certified products among the Muslim minority in Singapore.
dc.identifier.doi10.1080/10454446.2016.1141139
dc.identifier.epage782
dc.identifier.isbn1540-4102
dc.identifier.issn1045-4446
dc.identifier.issue7
dc.identifier.scopusWOS:000416741900002
dc.identifier.spage769
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/12242
dc.identifier.volume23
dc.languageEnglish
dc.language.isoen_USen_US
dc.publisherRoutledge Journals, Taylor & Francis Ltden_US
dc.relation.ispartofJournal Of Food Products Marketing
dc.sourceWeb Of Science (ISI)
dc.subjectHalal-certified foodsen_US
dc.subjectMuslim minorityen_US
dc.subjectplanned behavioren_US
dc.titleHalal Purchase Intention Among the Singaporean Muslim Minorityen_US
dc.typeArticleen_US
dspace.entity.typePublication

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