Evaluation of Malaysian universities websites based on quality in use evaluation model

Quality-in-Use (QinU) is one of the critical quality factors in measuring website quality. Most existing studies on measuring website quality only focuses on evaluating quality from the user point of view but not on the similarities and the differences between the users and decision-makers perspective. Different stakeholders have a different preference in term of quality aspects that are important. The objective of this study is to analyze the quality aspects of the websites from different stakeholders' perspectives and rank the websites based on the results. In this study, we develop a Quality-in-Use Evaluation Model (QinUEM) to identify the quality aspects' priorities. Two quantitative approaches were used for this purpose. The first was a Multi-Criteria Decision Making (MCDM) approach using the Fuzzy Analytic Hierarchy Process (FAHP) method to determine the priority and the weight of each quality aspect from the users' viewpoint. Then the statistical analysis was used to determine the priority of the same quality aspect from the developers' perspective. To evaluate the model, we conducted a survey. The respondents of the survey were the students (users) and developers (decision-makers) from six Malaysian universities with 486 numbers of questionnaires been distributed. Based on the results, it shows users (students) prefer Functional Quality rather than Content and Appearance Qualities while the decision makers (developers) favor on Content rather than Appearance and Functional Qualities. These results show different viewpoint and priority in quality aspects needed for users and decision-makers. Based on the results we then used the QinUEM to rank the universities websites according to the defined QinU. � 2018, Insight Society.