Publication:
Utilizing Digital Diplomacy in the Israeli Discourse to Influence Arab Public Opinion during the Israeli Aggression on Gaza 2021

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dc.contributor.authorIzzeddin Khaled Alrantisien_US
dc.contributor.authorNorhayati Rafida Abdul Rahimen_US
dc.contributor.authorIhab Ahmad Awaisen_US
dc.contributor.authorWesam Almahallawien_US
dc.date.accessioned2024-05-28T06:37:01Z
dc.date.available2024-05-28T06:37:01Z
dc.date.issued2022
dc.date.submitted2022-9-23
dc.descriptionVol. 15 No. 1 (2022): issue-1-june-2022en_US
dc.description.abstractIn conjunction with the start of the Arab Spring revolutions, the Israeli occupation state has strengthened its digital diplomatic presence. The Israeli occupation state considered what was happening as an opportunity to penetrate Arab public opinion, to achieve what it had been unable to achieve for decades by communicating with Arab peoples and influencing its attitudes towards the Arab-Israeli conflict. Accordingly, this research mainly discussed utilizing digital diplomacy in the Israeli discourse to influence Arab public opinion during the Israeli aggression on Gaza in 2021. Digital diplomacy is a new form of diplomacy based on soft powers in order to influence Arab public opinion by addressing their emotions. The study uses content analysis approach to examine the content of the publications broadcasted on the “Israel Speaks Arabic” page on the “Facebook” website to reveal the frames of reference for the Israeli digital diplomatic discourse, and the active forces within the content published on social media. The study relied on an intentional 12-day sample (starting from May 10 to May 21 of the year 2021), which amounted to (120) publications. The study concluded that the “Israel speaks Arabic” page used a professional digital diplomatic discourse. As well as it relied on profiling and framing methods in its publications aiming to influence Arab public opinion and control their awareness in order to pass the Israeli narrative and deepen the gap between the Palestinian resistance and Arab public opinion by framing the Palestinian resistance with terrorism.en_US
dc.identifier.citationBaltic Journal of Law & Politics15:1 (2022): 736-753en_US
dc.identifier.doi10.2478/bjlp-2022-00034
dc.identifier.epage516
dc.identifier.issn2029-0454
dc.identifier.issue1
dc.identifier.other2289-27
dc.identifier.spage499
dc.identifier.urihttps://versita.com/menuscript/index.php/Versita/article/view/393
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/7347
dc.identifier.volume15
dc.language.isoenen_US
dc.publisherSciendo fait partie de la société De Gruyteren_US
dc.relation.ispartofBaltic Journal of Law and Politicsen_US
dc.subjectDigital diplomacy, public opinion, Israel speaks Arabic, Arab-Israeli conflict, aggression on Gaza, Facebooken_US
dc.titleUtilizing Digital Diplomacy in the Israeli Discourse to Influence Arab Public Opinion during the Israeli Aggression on Gaza 2021en_US
dc.typeArticleen_US
dspace.entity.typePublication

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