Hamas Media Portrayal Of Cultural And Historical Heritage Of Palestinian: A Case Study Of Al-Aqsa Television Channel

The study intends to examine the revival of Palestinian customs, traditions and rituals related to the historical heritage of Hamas' media coverage. Methodology: This research is descriptive qualitative research, that employs a mixed-method approach used the interview and survey as a tool of data collection.Main Findings: The findings show that Al-Aqsa channel believes that its role is an extension of Hamas Media and its vision in service the Palestinian cause. Based on the survey analysis, Besides the positive aspects of Al-Aqsa TV in the promotion of collective awareness of the Palestinian cause and its national identity. But it was considered as having less attention given to the traditional Palestinian clothing or Popular Proverbs, and cultural and historical heritage, and to allocate more of its programs to focus on heritage and folklore.Applications of this study: This research was conducted on the main bulletins of Al-Aqsa TV channel that affiliated to Hamas and broadcast from Palestine, with the consideration that Al-Aqsa Headquarter located in Gaza City. Novelty/Originality of this study: This study will enable the media practitioners to better understand about the role of Hamas' media toward the Palestinian traditions and rituals related to the historical heritage, and the nature of reflection of its media coverage on the minds, seeking to reach a better distinguish between the reality and what is hoped.