Repository logo
  • English
  • Català
  • Čeština
  • Deutsch
  • Español
  • Français
  • Gàidhlig
  • Italiano
  • Latviešu
  • Magyar
  • Nederlands
  • Polski
  • Português
  • Português do Brasil
  • Srpski (lat)
  • Suomi
  • Svenska
  • Türkçe
  • Tiếng Việt
  • Қазақ
  • বাংলা
  • हिंदी
  • Ελληνικά
  • Српски
  • Yкраї́нська
  • Log In
    New user? Click here to register.Have you forgotten your password?
Repository logo
    Communities & Collections
    Research Outputs
    Fundings & Projects
    People
    Statistics
  • English
  • Català
  • Čeština
  • Deutsch
  • Español
  • Français
  • Gàidhlig
  • Italiano
  • Latviešu
  • Magyar
  • Nederlands
  • Polski
  • Português
  • Português do Brasil
  • Srpski (lat)
  • Suomi
  • Svenska
  • Türkçe
  • Tiếng Việt
  • Қазақ
  • বাংলা
  • हिंदी
  • Ελληνικά
  • Српски
  • Yкраї́нська
  • Log In
    New user? Click here to register.Have you forgotten your password?
  1. Home
  2. Proceedings
  3. Seminars
  4. Seminar Antarabangsa Islam dan Sains (SAIS)
  5. 2023 SAIS (Extended Abstract)
  6. Exploring the Relationship Between Attitude, Subjective Norms, Perceived Behavioral Control, and Purchase Intention on Halal Chocolate among Gen Z
 
  • Details
Options

Exploring the Relationship Between Attitude, Subjective Norms, Perceived Behavioral Control, and Purchase Intention on Halal Chocolate among Gen Z

Date Issued
2023
Author(s)
Wan Rasyidah Wan Nawang 
Universiti Sains Islam Malaysia 
Syadiyah Abdul Shukor 
Universiti Sains Islam Malaysia 
Amalina Mursidi
Anita Ismail 
Universiti Sains Islam Malaysia 
Abstract
Halal chocolate is becoming more popular in Muslim countries, including Malaysia. Despite this growth, few studies have been conducted to determine the factors that influence the intention to purchase Halal chocolate. The aim of this study is to examine the relationship between attitude, subjective norms, perceived behavioral control, and Generation Z (Gen Z) Muslims' willingness to purchase Halal chocolate in Malaysia. An online survey was distributed using various social media platforms among 145 Gen Z Muslims aged 18 to 24 years. A correlation analysis was conducted to examine the relationship between the variables. The analysis indicates significant relationship between attitude, subjective norms, perceived behavioral control, and Gen Z Muslims' purchase intentions towards Halal chocolate. This study contributes to a more comprehensive theoretical understanding of Muslim consumers behavior, particularly that of Gen Z Muslims. Practical implications of this study include findings that can be used by Halal chocolate producers and manufacturers to expand their market, as well as by the government and its organizations to encourage Halal chocolate consumption in the country while increasing revenue for the Halal food industry.
Subjects

Consumer behavior, in...

File(s)
Loading...
Thumbnail Image
Name

Exploring the Relationship Between Attitude, Subjective Norms, Perceived Behavioral Control, and Purchase Intention on Halal Chocolate among Gen Z.pdf

Size

410.7 KB

Format

Adobe PDF

Checksum

(MD5):eee4f1a8f7e2cb60c4eea7b41487848a

Welcome to SRP

"A platform where you can access full-text research
papers, journal articles, conference papers, book
chapters, and theses by USIM researchers and students.”

Contact:
  • ddms@usim.edu.my
  • 06-798 6206 / 6221
  • USIM Library
Follow Us:
READ MORE Copyright © 2024 Universiti Sains Islam Malaysia