Publication: Determining Factors In The Possession Of Islamic Credit Card
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Date
2008
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Islam Malaysia
Abstract
Islamic Credit Card has started its first innovation in Malaysia in the year 1996 with Arab Malaysian Bank (AmBank) - Al-Taslif Card. But, the society does not really aware and interested on the new invention until another Islamic Credit Card emerged under Bank Islam Malaysia Berhad with Bank Islam Card. However, the emergence of Islamic Credit Card in Malaysia does not portray the level of awareness and understanding among card holder. Thus, this research intends to find out the level of understanding and awareness of the emergence of Islamic credit cards among users in Klang Valley. This research is guided by a few important parameters. Firstly, in general, the researchers intend to zoom on the understanding and anareness of all respondents towards Islamic Credit Card. Secondly, the researchers attempt to find out the relationship between ownership of credit cards to a few determining factors. Thirdly, this study also attempts to unveil the relationship between ownership of Islanlic Credit Card to the demographic and socio economic background. Finally, the research is also interested in identifying the possible relationship between ownership of credit cards to the religiosity index of the respondents. The first finding showed that the i~nderstanding and awareness of credit card users on Islamic Credit card are considered as moderate and need a lot of improvement. The findings of the study also indicated that there are three factors contributing towards the ownership of Islamic credit card, namely understanding on the Shariah Application In Islamic Credit Card, understanding on the differences between Islamic Credit Card and Conventional Credit Card and understanding on the Services/Benefits/Promotions/Marketing Strategies by Islamic Credit Card Issuers. The result on the third parameter showed that only religion is significant to the otvnership of Islamic Credit Card. Last of all, in terms of religiosity effect on the ownership of Islamic Credit card, the study found that there is no relationship and possession of Conventional credit card has no direction from respondents' religiosity state.