Awareness Of Social Business In Social Media In Malaysia

The social enterprise movement in Malaysia is gathering momentum. An
increasing number of social entrepreneurs are taking an interest in this
field of activity. Indirectly, this scenario increases the awareness of its
significance and, in a range of viewpoints, promotes the social business
experience in Malaysia. This article is an explanatory study to determine
the awareness of social business in Malaysia. A review of the literature
was conducted from library research and website sources. It is divided into
three sections: (i) definitions of social business, (ii) operating models for
social enterprises in Malaysia, and (iii) definitions of social media and its
development, and the awareness of social business among young people
and their relationship with social media in general. The first section begins
with various definitions and interpretations of the term ‘social enterprise’,
while the second part provides an operating model for social enterprises
that are active in Malaysia as well as in relation to the market and potential
beneficiaries. The third part is a discussion on social media by looking at
definitions and the development of social business in Malaysia in general.
With this explanation, it is hoped that the awareness of using social media
in social business can be highlighted.