Publication:
Wonder Into the Future

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dc.contributor.authorSumaiyah Abd Azizen_US
dc.contributor.authorSiti Nurulhuda Nordinen_US
dc.contributor.authorIntan Fatimah Anwaren_US
dc.contributor.authorMahdhir Abdullahen_US
dc.date.accessioned2024-05-27T14:37:51Z
dc.date.available2024-05-27T14:37:51Z
dc.date.issued2023
dc.date.submitted2023-11-8
dc.descriptionVolume: 12, Issue 2 (page:1-16)en_US
dc.description.abstractIn this scenario, Yana, the director of Wonder Marketing Sdn Bhd faced several challenges in their operation. Wonder Marketing Sdn. Bhd. is a small and medium enterprise (SME) located in Senawang, Negeri Sembilan specializing in selling powdered goat’s milk. The example underlines the volatility that Yana faced as a director because of Wonder Marketing Sdn. Bhd. inconsistent manufacturing capacity and pricing issues. She had to weigh the chance of entering the hypermarket against the ability to consistently produce the right ingredient of powdered goat’s milk and the pricing mechanism. This predicament arose among stockists who played the price of the product and the inability of the OEM producer to get the right ingredients for the powdered goat’s milk. This dilemma emerged at the peak of their growing business and Yana expected it to continue to daunt er as they grew bigger. Several customers expressed their unhappiness and dissatisfaction over the inconsistency of pricing. Yana needed to respond quickly due to the increasing number of complaints. had expressed their frustration and immense dissatisfaction. With the growing number of complaints, Yana needed to act fast. As Director, Yana is responsible for resolving the conflict between their marketing, customer service, and production with their stockists and customers. If this is not done, Wonder Marketing Sdn. Bhd. survival will be jeopardised. This means that new effective methods for Wonder Marketing Sdn. Bhd. survival must be developed right away.en_US
dc.identifier.epage16
dc.identifier.issn1985-4579
dc.identifier.issue2
dc.identifier.spage1
dc.identifier.urihttps://oarep.usim.edu.my/jspui/bitstream/123456789/21539/1/ukspg.pdf
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/3486
dc.identifier.volume12
dc.language.isoen_USen_US
dc.publisherSchool of Business of Economics (SPE), Universiti Putra Malaysia (UPM)en_US
dc.relation.ispartofAsian Journal of Case Research (AJCR)en_US
dc.subjectPricing strategy, customer complaints, conflicts, OEM, entrepreneurial journey, strategic planningen_US
dc.titleWonder Into the Futureen_US
dc.typeArticleen_US
dspace.entity.typePublication

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