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Inovasi Produk Dalam “Program Homestay” Penerokaan Di Wilayah Pantai Timur Persekutuan Tanah Melayu, Malaysia

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dc.contributor.authorSuhaida Herni Suffarruddinen_US
dc.contributor.authorMastura Jaafaren_US
dc.contributor.authorSuraiyati Rahmanen_US
dc.date.accessioned2024-05-28T03:28:03Z
dc.date.available2024-05-28T03:28:03Z
dc.date.issued2020
dc.descriptionVol. 13 No. 1 (2020): Jurnal Peradabanen_US
dc.description.abstractInnovation is an important aspect for all sectors including the tourism sector. The challenging external environment forced businesses to innovate for continuously competitive. Accordingly, improvement and creating new product should be implemented in line with the tourist desire. The rural Homestay Program is one of the unique activities and has the potential to grow in tourism. This study intends to explore the implementation of product innovations in this program on the East Coast Federation of Malaya, Malaysia. Two Homestay programs were selected based on the high performance of tourist arrivals in 2016 and have a uniqueness of the packages offered. A qualitative approach using a face-to-face interview has been done with the Homestay’s coordinators. The findings show that the Homestay programs have implemented the product innovation in terms of accommodation, activity packages and enterprises. This result can be used by the industry to upgrade the program Homestay in Malaysia as an effort to increase competitive advantage through innovation.en_US
dc.identifier.doi10.22452/DOI:%20https://doi.org/10.22452/PERADABAN.vol13no1.1
dc.identifier.epage22
dc.identifier.issn2636-9257
dc.identifier.issue1
dc.identifier.spage1
dc.identifier.urihttps://peradaban.um.edu.my/index.php/PERADABAN/article/view/19012
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/4218
dc.identifier.volume13
dc.language.isoenen_US
dc.publisherUniversiti Malayaen_US
dc.relation.ispartofJurnal Peradabanen_US
dc.subjectInovasi, Inovasi Produk, Program Inapdesa, Pelancongan Luar Bandaren_US
dc.titleInovasi Produk Dalam “Program Homestay” Penerokaan Di Wilayah Pantai Timur Persekutuan Tanah Melayu, Malaysiaen_US
dc.typeArticleen_US
dspace.entity.typePublication

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