Publication: Descriptive Analysis - Predictors Of Attitude Towards Purchasing Halal Skin Care Products
| dc.contributor.author | Azreen Jihan | en_US |
| dc.contributor.author | Rosidah Musab | en_US |
| dc.date.accessioned | 2024-05-28T04:46:33Z | |
| dc.date.available | 2024-05-28T04:46:33Z | |
| dc.date.issued | 2017 | |
| dc.description.abstract | The purpose of this paper is focusing its attention on the discussion of percentage frequencies with measures of central tendency (mean value) and dispersion (standard deviation) of predictors of attitude, namely, spiritual intelligence, spiritual congruence, product image and product involvement of halal skin care products towards continuous and intention to purchase. The primary objective of the descriptive analysis is to explore and gain an initial understanding and get the feel of the data gathered from the survey. It was based upon a representative sample of adult urban Muslim career woman (users and non-users) who work or live in the targeted for this study. These were the federal territory of Klang valley which these districts are considered urbanised. The survey reached 449 adults, achieving 100 percent of the target sample size of 400. The respondents involved are those who had experience in purchase and continued to purchase of halal skin care products. The quota sampling technique was employed. Two demographic variables have been determined as a mechanism to control the composition of the sample (gender and age). | en_US |
| dc.identifier.epage | 69 | |
| dc.identifier.issn | 1675-7017 | |
| dc.identifier.issue | 2 | |
| dc.identifier.spage | 55 | |
| dc.identifier.uri | https://oarep.usim.edu.my/handle/123456789/6160 | |
| dc.identifier.volume | 14 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | UiTM Press | en_US |
| dc.relation.ispartof | Social & Management Research Journal (SMRJ) | en_US |
| dc.subject | piritual intelligence, spiritual congruence, product image, product involvement | en_US |
| dc.title | Descriptive Analysis - Predictors Of Attitude Towards Purchasing Halal Skin Care Products | en_US |
| dc.type | Article | en_US |
| dspace.entity.type | Publication |