Publication:
Consumer Purchase Decision In The Malaysian Retail Market: A Study Of Rm2 Stores

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dc.contributor.authorMuhammad Majiden_US
dc.contributor.authorMohamad Faizal Ramlien_US
dc.contributor.authorBasri Badyalinaen_US
dc.contributor.authorAzreen Roslanen_US
dc.contributor.authorAzreen Jihan Che Mohd Hashimen_US
dc.contributor.authorWan Nadiah Mohd Nadzrien_US
dc.date.accessioned2024-05-27T14:36:53Z
dc.date.available2024-05-27T14:36:53Z
dc.date.issued2023
dc.date.submitted2024-3-21
dc.descriptionInternational Journal of Management Studies Volume 30 No.1 Page (93-120)
dc.description.abstractThis study aimed to investigate factors that influence consumer purchase decision in Malaysian single-priced stores, which are also popularly known as RM2 stores. The study considered six factors that could affect purchase decision in RM2 stores, namely, corporate social responsibility (CSR), sales promotion, social media marketing, perceived value, store environment, and service quality. A quantitative research methodology was employed through a survey using questionnaires administered to 550 customers of the RM2 stores. The data gathered was then analysed through SPSS method to calculate the validity and reliability of the measurement items and to verify the impact of six independent variables on purchase decision. Based on the results, CSR, sales promotion, perceived value, and service quality had significant positive effects on purchase decision, while social media marketing and store environment proved to be insignificant. Among all the factors, perceived value had the strongest influence on purchase decision. The findings are important in assisting RM2 store retailers to understand the factors that affect consumer purchase decision which could help in improving sales. This study complements the current literature and addresses existing research gaps with regard to the linkages between factors that influence consumer purchase decision in Malaysian single-priced stores.
dc.identifier.citationMajid, M. ., Ramli, M. F., Badyalina, B., Roslan, A., Che Mohd Hashim, A. J., & Mohd Nadzri, W. N. (2023). CONSUMER PURCHASE DECISION IN THE MALAYSIAN RETAIL MARKET: A STUDY OF RM2 STORES. International Journal of Management Studies, 30(1), 93–120. https://doi.org/10.32890/ijms2023.30.1.4en_US
dc.identifier.doi10.32890/ijms
dc.identifier.epage120
dc.identifier.issn2180-2467
dc.identifier.issue1
dc.identifier.other2127-20
dc.identifier.spage93
dc.identifier.urihttps://e-journal.uum.edu.my/index.php/ijms/article/view/15075/3860
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/3440
dc.identifier.volume30
dc.language.isoen_USen_US
dc.publisherUUM PRESSen_US
dc.relation.ispartofInternational Journal of Management Studies
dc.subjectCorporate social responsibility, sales promotion, perceived value, social media marketing, store environment, RM2 stores, service quality.
dc.titleConsumer Purchase Decision In The Malaysian Retail Market: A Study Of Rm2 Storesen_US
dc.typeArticleen_US
dspace.entity.typePublication
oaire.citation.endPage120
oaire.citation.issue1
oaire.citation.startPage93
oaire.citation.volume30

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