Publication: Bluetooth mobile advertising system using pull-based approach
dc.Conferencecode | 74115 | |
dc.Conferencedate | 26 August 2008 through 29 August 2008 | |
dc.Conferencelocation | Kuala Lumpur | |
dc.Conferencename | International Symposium on Information Technology 2008, ITSim | |
dc.citedby | 7 | |
dc.contributor.affiliations | Universiti Sains Islam Malaysia (USIM) | |
dc.contributor.affiliations | Universiti Malaysia Sarawak (UNIMAS) | |
dc.contributor.author | Halim A.H. | en_US |
dc.contributor.author | Fauzi A.H. | en_US |
dc.contributor.author | Tarmizi S. | en_US |
dc.date.accessioned | 2024-05-29T01:55:20Z | |
dc.date.available | 2024-05-29T01:55:20Z | |
dc.date.issued | 2008 | |
dc.description.abstract | The focus of this paper is on the implementation of Bluetooth as a tool to provide m-advertising (mobile advertising). The paper attempts to introduce the implementation of Bluetooth m-advertising system based on user-driven concept using pull-based approach. User-driven concept gives flexibility to end users to select the preferred advertisements from the server while pull-based m-advertising provides advertisement to users based on their willingness and request. This paper also will address two issues in push-based m-advertising systems, which are spamming and time limit. � 2008 IEEE. | |
dc.description.nature | Final | en_US |
dc.description.sponsorship | IEEE | |
dc.identifier.ArtNo | 4631881 | |
dc.identifier.doi | 10.1109/ITSIM.2008.4631881 | |
dc.identifier.isbn | 9781420000000 | |
dc.identifier.scopus | 2-s2.0-57349144511 | |
dc.identifier.uri | https://www.scopus.com/inward/record.uri?eid=2-s2.0-57349144511&doi=10.1109%2fITSIM.2008.4631881&partnerID=40&md5=1f4abe0e50c0c3c62419b663fe5696fa | |
dc.identifier.uri | https://oarep.usim.edu.my/handle/123456789/9679 | |
dc.identifier.volume | 3 | |
dc.language | English | |
dc.language.iso | en_US | |
dc.relation.ispartof | Proceedings - International Symposium on Information Technology 2008, ITSim | |
dc.source | Scopus | |
dc.subject | Advertising systems | en_US |
dc.subject | End users | en_US |
dc.subject | Mobile advertisings | en_US |
dc.subject | Time limits | en_US |
dc.subject | Bluetooth | en_US |
dc.subject | Cellular telephone systems | en_US |
dc.subject | Information technology | en_US |
dc.subject | Paper | en_US |
dc.subject | Publishing | en_US |
dc.subject | Wireless telecommunication systems | en_US |
dc.title | Bluetooth mobile advertising system using pull-based approach | |
dc.type | Conference Paper | en_US |
dspace.entity.type | Publication |