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Bluetooth mobile advertising system using pull-based approach

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dc.Conferencecode74115
dc.Conferencedate26 August 2008 through 29 August 2008
dc.ConferencelocationKuala Lumpur
dc.ConferencenameInternational Symposium on Information Technology 2008, ITSim
dc.citedby7
dc.contributor.affiliationsUniversiti Sains Islam Malaysia (USIM)
dc.contributor.affiliationsUniversiti Malaysia Sarawak (UNIMAS)
dc.contributor.authorHalim A.H.en_US
dc.contributor.authorFauzi A.H.en_US
dc.contributor.authorTarmizi S.en_US
dc.date.accessioned2024-05-29T01:55:20Z
dc.date.available2024-05-29T01:55:20Z
dc.date.issued2008
dc.description.abstractThe focus of this paper is on the implementation of Bluetooth as a tool to provide m-advertising (mobile advertising). The paper attempts to introduce the implementation of Bluetooth m-advertising system based on user-driven concept using pull-based approach. User-driven concept gives flexibility to end users to select the preferred advertisements from the server while pull-based m-advertising provides advertisement to users based on their willingness and request. This paper also will address two issues in push-based m-advertising systems, which are spamming and time limit. � 2008 IEEE.
dc.description.natureFinalen_US
dc.description.sponsorshipIEEE
dc.identifier.ArtNo4631881
dc.identifier.doi10.1109/ITSIM.2008.4631881
dc.identifier.isbn9781420000000
dc.identifier.scopus2-s2.0-57349144511
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-57349144511&doi=10.1109%2fITSIM.2008.4631881&partnerID=40&md5=1f4abe0e50c0c3c62419b663fe5696fa
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/9679
dc.identifier.volume3
dc.languageEnglish
dc.language.isoen_US
dc.relation.ispartofProceedings - International Symposium on Information Technology 2008, ITSim
dc.sourceScopus
dc.subjectAdvertising systemsen_US
dc.subjectEnd usersen_US
dc.subjectMobile advertisingsen_US
dc.subjectTime limitsen_US
dc.subjectBluetoothen_US
dc.subjectCellular telephone systemsen_US
dc.subjectInformation technologyen_US
dc.subjectPaperen_US
dc.subjectPublishingen_US
dc.subjectWireless telecommunication systemsen_US
dc.titleBluetooth mobile advertising system using pull-based approach
dc.typeConference Paperen_US
dspace.entity.typePublication

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