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Memahami motivasi pengguna untuk terus menggunakan halaman jaringan sosial

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dc.FundingDetailsThis research was funded by research grant RG146-12SBS, received from the University of Malaya. The authors would also like to thank Bobby Darmawan for his assistance during the data collection and analysis phases of the study.
dc.citedby2
dc.contributor.affiliationsFaculty of Leadership and Management
dc.contributor.affiliationsUniversity of Malaya (UM)
dc.contributor.affiliationsUniversiti Sains Islam Malaysia (USIM)
dc.contributor.authorJaafar, NIen_US
dc.contributor.authorAriffin, MYMen_US
dc.date.accessioned2024-05-29T03:25:20Z
dc.date.available2024-05-29T03:25:20Z
dc.date.issued2016
dc.description.abstractThis study aimed to provide a deep understanding of users' experiences while using SNS for communication. In-depth interviews were conducted with 24 participants who were SNS users that covered the maximum variation in terms of age, gender and average duration of SNS usage. The results suggest that SNS users are likely to continue using SNS even though they can access the traditional FtF communication as a medium of interaction. There are a few factors such as ease, lack of boundaries and time savings that motivate SNS users to continue using them, such as medium of communication. In this study, social presence is reflected by the various activities conducted by the users. Similarly, perceived enjoyment is reflected by the features of providing and exchanging feedback on friends' postings and sending messages to their friends and contacts.en_US
dc.description.natureFinal
dc.identifier.epage605
dc.identifier.isbn2289-1528
dc.identifier.issn2289-151X
dc.identifier.issue2
dc.identifier.scopusWOS:000398500600029
dc.identifier.spage590
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85021267167&partnerID=40&md5=2f0919cacc39a81badff79338b499cd5
dc.identifier.urihttps://ejournal.ukm.my/mjc/article/view/16496
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/11939
dc.identifier.volume32
dc.languageMalay
dc.language.isoenen_US
dc.publisherUniversiti Kebangsaan Malaysia Pressen_US
dc.relation.ispartofJurnal Komunikasi-Malaysian Journal Of Communicationen_US
dc.sourceWeb Of Science (ISI)
dc.subjectCommunicationen_US
dc.subjectface-to-faceen_US
dc.subjectin-depth interviewsen_US
dc.subjectperceived enjoymenten_US
dc.subjectsocial networking sitesen_US
dc.subjectsocial presenceen_US
dc.titleMemahami motivasi pengguna untuk terus menggunakan halaman jaringan sosialen_US
dc.title.alternativeUnderstanding users' motivation to continue using social networking sites (SNS)en_US
dc.typeArticleen_US
dspace.entity.typePublication

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